IVE failed comeback, kpop was disappointed, 1 member was exaggerated

As a group that owns 2 of the top female idols in Kpop today - Jang Wonyoung and Ahn Yujin, and always tops the digital music charts every time they make a comeback, IVE is expected to make a name for themselves.

However, since returning with HEYA, IVE has "lost its soul" with Perfect All-Kill, its domestic digital music achievements are stable, but no longer as explosive as in 2022 - 2023.

IVE recently kicked off 2025 with a comeback called Rebel Heart, which paved the way for their third EP, Ive Empathy. However, this comeback was less than explosive.

With Rebel Heart, the first title track of the third EP Ive Sympathy, IVE received quite a few mixed opinions. Still with a youthful, feminine concept that is true to their forte, Rebel Heart is pleasing to the eye, but boring. The most valuable is the scene where Jang Wonyoung transforms into a gorgeous bride, with a look that turns to ashes. In terms of music, Rebel Heart still promotes familiar materials, with a catchy, easy-to-remember hook. Overall, this is a safe comeback, lacking breakthroughs.

The problem is that the public is almost indifferent to IVE's new products even though the group released music at a time when there were few groups making comebacks. IVE is currently directly "colliding" with the subgroups SEVENTEEN BSS and ENHYPEN. Once a digital music warrior, releasing music that climbed to the top 5 of iChart, now IVE's ranking is strangely low.

IVE released Rebel Heart on January 13, 2025, the digital music status at 7am on January 14 - nearly 1 day after its release - was alarming at #77 MelOn, #30 Genie; #1 Bugs; #90 FLO. Except for Bugs, IVE was at a disadvantage on other music sites, especially MelOn, the most used platform by Koreans. On the first day of release, this ranking surprised everyone because every girl group released a song that "all-killed" that song.

The MV Rebel Heart also only received more than 10 million views after 4 days of release, the growth rate is slow. Many people are worried that IVE is gradually losing its appeal because of the lack of breakthrough music and image. When mentioning IVE, most of the general audience only remembers Kpop princess Jang Wonyoung or the beauty with many advertising shows Ahn Yujin. The remaining 4 members are quite obscure. The management company Starship also focuses on investing in these 2 famous names.

IVE debuted at the end of 2021, and will now be in their 4th year of operation. Kpop is fiercely competitive, very few girl groups can maintain their popularity for many years. People think that with the strategy of pushing 2 members and not investing in group products, IVE is at risk of "expiring early", when the peak passes, the public is indifferent, and the fandom is not as strong as boy groups. However, this is only IVE's initial achievement in 2025. The group still has an EP to be released in the near future. We need to give the girls more time to promote, only then can we make an accurate conclusion.

In addition to IVE's failed comeback, one member of the group was also criticized. Accordingly, Jang Wonyoung continued to cause a storm on social media with a series of moments wearing a hairstyle that couldn't be more "fake" but her visual was still "beautiful".

Specifically, Jang Wonyoung brings an attractive visual on stage with platinum blonde hair that accentuates her bright white skin. The female idol's hair ends are slightly curled, creating a sense of flexibility in each dance step.

This Barbie doll-like sweet pink makeup look is said to be "tailor-made" for Jang Wonyoung.

In another behind-the-scenes moment, Jang Wonyoung's hair showed more "fake" features, especially in the sideburns, making many people laugh.

Netizens have given many compliments to the appearance of the "Kpop princess" even though the wig is somewhat unreal. It can be seen that Jang Wonyoung's ability to balance both hairstyle and hair color is unrivaled.

Jang Wonyoung is considered a "real-life Barbie doll" thanks to her straight, high nose and big, sparkling eyes. The beauty also has smooth, shiny skin with plump, heart-shaped lips that brighten every time she smiles. Her baby-like, delicate, and somewhat sharp face also "captures" millions of hearts.

Not only is Jang Wonyoung eye-catching with her beautiful appearance, she also scores points with her enviable height of 1m74. Her body proportions and long "swords" make the female idol pull off any outfit from sweet to strong and individual.

Ahn Yujin is still not satisfied with her radiant beauty, yearning for the center position Jang Wooyoung Đình Như15:51:54 31/12/2024Ahn Yu Jin (IVE) receives special favor and attention from the public not only because of her beautiful face and slim figure, but also because of her lively, dynamic personality that shines every time she appears.