Facebook sues Vietnamese for fraud, a bitter end to the deceptive practice of selling counterfeit goods.

Not content with just removing content, Meta has taken a drastic step by officially suing the advertising account holder, Ly Van Lam, for impersonating a major brand to steal user funds.

On February 27th, representatives of Meta (the corporation that owns Facebook and Instagram) in Vietnam caused a stir when they announced the implementation of "strong legal measures" to dismantle online fraud organizations. The focus of this case is an advertising account under the name Ly Van Lam – an entity accused of using sophisticated methods to circumvent the censorship system.

The deceptive tactic of "selling dog meat under the guise of goat meat"

According to Meta's records, Ly Van Lam's account employed "cloaking" techniques (concealing the actual content). This is a trick to display a website that appears extremely reputable and legitimate when passing Meta's review filter. However, when the advertisement reaches actual users, it leads to a completely different interface.

Specifically, this network launched "shocking" discount programs from the luxury fashion brand Longchamp. To receive the offer, users were lured into completing online surveys. There, victims were asked to provide credit card information to pay for the order. As a result, the goods never arrived, but their card information was stolen and used to make unauthorized recurring charges – a form of silently draining their accounts.

In response to the lawsuit, Longchamp representatives affirmed their full support for Meta and pledged to dedicate resources to protecting the brand against counterfeiting and fraud in both digital and physical environments.

"Clean up" millions of spam accounts.

Information from Meta indicates that the scale of the fraud problem in Vietnam is alarming. In the first six months of 2025 alone, the company processed nearly 12 million accounts related to "fraud centers".

In the Vietnamese market alone, the statistics are shocking: Over 5.4 million infringing content items on Facebook and 14,000 on Instagram have been removed. More than 144,000 accounts have been suspended for fraud and misleading content. Notably, Meta's AI system automatically detected and processed up to 93% of violations on Instagram and 65% on Facebook before user reports were received.

In addition, Meta also sent an ultimatum to eight business partners who provide services that facilitate fraud, such as illegally restoring accounts or renting "clean" accounts to circumvent moderation. Meta asserted that it would not hesitate to take these parties to court if the violations did not cease.

Warning about the "Celeb Bait" scam – using the names of celebrities.

Beyond just fashion brands, Meta also warned about the spreading wave of "Celeb bait" (using celebrities as lures) in many countries such as Brazil and China.

Criminal groups are using AI technology to edit images and voices of celebrities to promote illegal drugs or lure users into fraudulent "investment groups." These advertisements are so professionally disguised that users find it difficult to distinguish between real and fake, leading to financial losses when providing personal information to scam websites.

The future of the fight against fraud

To counter increasingly sophisticated tactics, Meta announced it will upgrade its AI to a new level. This new technology will not only analyze "cloaking" behavior but also accurately identify links leading to dark web sites or fake websites.

The legal action targeting Ly Van Lam's account is seen as the first shot in a campaign to clean up the online environment in Vietnam, sending a strong message: Those who exploit social media platforms for illicit gain will face justice.

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