Cignature: Kpop girl group causes "eye pain", fans throw stones at them, calling for "rescue"

Kpop group Cignature is a name that has recently caused a lot of controversy in the Korean entertainment industry. Releasing the MV with an image that made many people's eyes "sore", Cignature was said to have an inappropriate direction. The debut past was immediately dug up.

Cignature is a 7-member Korean girl group, under J9 Entertainment, a subsidiary of C9 Entertainment. The group debuted on February 4, 2020, reformed from the GOOD DAY lineup, releasing the song Nun Nu Nan Na with a 7-member lineup. It must be mentioned that Cignature was also nominated for the Female Rookie of the Year award at MAMA 2020. It can be said that Cignature is a strong competitor of Aespa and Weeekly.

The group currently has 7 members including: Chaesol, Jeewon, Seline, Chloe, Belle, Semi and Dohee. Before that, the group had several lineup changes, when two members terminated their contracts even though they hadn't debuted for long.

Specifically, in 2021, while fans are looking forward to the next products from Cignature, on April 27, J9 Entertainment - the group's management company suddenly announced two members Ye Ah and Sunn. has left the group. This information makes fans sad because in Cignature, Ye Ah plays the main vocal role, especially Sunn is both the main dancer and main rapper.

According to the announcement, two members Ye Ah and Sunn proposed to leave the group in March, until recently J9 Entertainment approved and terminated the contract. Cignature fans can't help but worry about the group's future when they lose their main pillars in all three areas of vocal, dance and rap. They really don't know what the girls' future will be like.

However, up to now, Cignature still operates regularly and produces products. Most recently, Cignature caused controversy when they released a new MV with a summer concept, but the image was considered too sensitive and not suitable for Korean tastes. Accordingly, the new song is titled Poongdung. The online community thinks that Cignature members wear too cool outfits even though Poongdung is a summer-style MV with a vibrant, youthful melody.

According to the audience, it is unnecessary for the members to appear in overly revealing clothes. Throughout the MV, the group wears crop tops, tank tops and shorts. There are even members wearing swimsuits and many camera angles in the MV are considered inappropriate, such as the camera often shooting from the bottom up while the girls are all wearing short clothes.

This is not the first time the group's company has been criticized for this problem among its members. Last year, Jeewon participated in a variety show. Watching the entire program, netizens could not hide their anger when the content revolved around Jeewon's performance at the Waterbomb Water Festival, and the crew even showed the female singer's fancam during the performance. Worth mentioning, the fancam focuses on Jeewon's bust.

"Cignature works to advertise men and especially Jeewon. In one show, the MC only focused on talking about her body and bust. This is not okay", "Look at the way they took Jeewon wearing a bikini that's too small is so uncomfortable. I need this company to disappear", "What is this outfit? Her fancam thumbnail is also worrying", the audience commented.

Recently, a video recording the recent performance of Jeewon, a member of the band Cignature, is spreading on social networks, continuing to cause controversy. The reason is that in the performance, Jeewon wore a rather bold bustier dress. When combined with the dance moves, the dress makes Jeewon easily fall into a sensitive state of indiscretion. When watching the video, the audience noticed that Jeewon constantly had to perform while adjusting her outfit to avoid unsightly situations.

Poongdung is the title song in the album Sweetie but Saltie. This is Cignature's first album after 10 months of silence. The album includes 4 songs, exploring the sweet aspects of love. Currently, the MV is still receiving harsh criticism from Kpop fans, as well as music lovers around the world.

On Korean social networks, many viewers expressed their discomfort at the allegedly inappropriate images in the MV and criticized Cignature's management company for trying to exaggerate these female idols. Many viewers expressed their discomfort on social network male opinions in a crude way. Many fans also criticized this as a trick to "get views" and believe that Cignature can still shine with a MV that focuses on a fun, youthful and vibrant concept instead of trying to turn the members into uncomfortable as above.

The fact that Kpop girl groups are exaggerated is no longer a strange problem to the public. In 2020, Gayoung - a former member of Stellar group, revealed on television that she and other members were forced by the management company to wear revealing, offensive clothes and film an adult MV. A series of days following this image caused her serious mental damage.

At the end of last year, the management company of the girl group Busters also attracted criticism when it posted photos promoting the group's new event, in which the members wore revealing, age-inappropriate outfits.

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