BLACKPINK's shocking "return", explosive visuals, new MV promises to sweep the globe

BLACKPINK officially returned with a series of impressive individual visuals, opening the MV "JUMP" released on July 11. Each member showed off their top-notch charisma, causing an explosion on social networks.

On the evening of July 9, the global entertainment industry once again witnessed the undeniable appeal of BLACKPINK when the top K-pop girl group suddenly "released" a series of personal photos, officially launching a series of promotional activities for a new music product called JUMP. In just a few short hours, online platforms were almost "on fire" due to the huge amount of interaction from global fans.

Jisoo appeared with cold eyes and a mysterious aura, reminiscent of characters from dark action movies, Jennie caused a stir with her luxurious, haughty beauty exuding the aura of a female lead in a high-class detective movie, full of mystery and charm. Meanwhile, Rosé captivated the audience with her flowing platinum hair and cold demeanor, like a princess from the future. Finally, Lisa remained loyal to her rebellious personality, affirming her position as a "legendary main dancer" with a strong and irreplaceable aura.

The most notable point is that all the members wear winter down jackets, a choice that seems out of sync with summer but brings an impressive and unique visual effect. Many people believe that this off-season is what makes this comeback even more "hot" in the otherwise quiet music market, creating an interesting contrast and attracting the public's curiosity.

Scheduled to be released on July 11, the MV JUMP marks BLACKPINK's first comeback after a long period of silence. What makes fans even more stunned is that the director of the MV is none other than Dave Meyers, the director who has created the success of a series of million-view MVs of world-famous artists such as Ariana Grande, Kendrick Lamar,... The presence of a Hollywood-class director promises a music product that is visually and conceptually pleasing.

The first teaser revealed signs of a completely new BLACKPINK universe full of science fiction, blending superhero images and American comics. Some of the revealed scenes made the online community think of the intersection between Marvel and Korean cinema, creating a unique and fascinating worldview. Many people even swore that this MV could surpass many Hollywood products in terms of investment in special effects and content, showing great expectations for the quality of the upcoming product.

Despite receiving enthusiastic love from fans, the outfit concept in this comeback still received many mixed opinions. Many netizens said that the outfit combination was somewhat safe, lacking the breakthrough that the audience often expected from BLACKPINK.

No BLACKPINK comeback is without controversy, and this time is no exception. The newly released MV teaser immediately caught the suspicion of abusing AI technology. Some netizens said that the members' images were too "smooth", losing their usual authenticity, causing them to question the level of artificial intelligence intervention. This sparked a heated debate: "Does BLACKPINK really need AI to be perfect?". A timely question in the context of rapidly developing technology.

In addition, YG Entertainment, the group's management company, was also criticized for its lack of investment in designing promotional posters for the Deadline world tour. Many fans were disappointed that the promotional images were "copycat" and not worthy of the comeback of a global group, showing the high expectations of fans for the group's professional and unique image.

Keeping silent for a long time, then suddenly "flirting" at the last minute is also a calculated tactic, making the audience unable to take their eyes off the group's moves. Everything is looking forward to July 11 - the time when the MV JUMP is officially released, promising to be the next big explosion in the group's career, affirming BLACKPINK's unshakable position in the world music scene.

Jennie's attitude towards Korean fans is obvious, she acts with all her might, but the audience just sits and watches? Mimi10:45:24 10/07/2025Despite being a top Kpop group with global appeal, BLACKPINK still encountered a funny situation right on their home stage. The YG girls suddenly had to continuously call on the audience to dance more enthusiastically and stir up the atmosphere.