BLACKPINK is at high risk of not being able to make a comeback, will soon expire even if they re-sign the group contract?

BLACKPINK's future still leaves fans extremely uncertain. Because the girls are so h.ot in their individual activities, Blinks is worried that even if they make a comeback, the group's heat will decrease somewhat.

From "dinosaur rookie", BLACKPINK has had 7 years of completely convincingly conquering the position of No. 1 g.irl group in the world. With their reputation and global recognition, BLACKPINK has countless opportunities to "bombard" the music industry if they work together. In November 2023, YG announced the re-signing of the global g.irl group with the promise of "blockbuster" projects in the future. But, the situation changed when all 4 members did not renew their individual contracts.

There have been cases of several band members leaving the company, but there has never been a precedent for a band with all 4 members separating like BLACKPINK. It cannot be denied that this is an exciting experimental step in Kpop, which can explode like fireworks or be as risky as playing with fire.

Jennie was the first member to "fire the shot". The female idol born in 1996's company is called ODDATELIER. This company was established in November 2023 and will focus on supporting Jennie in developing her personal career.

Lisa is the second member to be promoted to "general manager". At exactly 2:00 p.m. on February 8, the youngest member of BLACKPINK caused an uproar in the online community when she officially announced the establishment of her own company called LLOUD.

Following in the footsteps of her two younger siblings, the eldest sister is the third member to announce her own company BLISSOO. On the official website, Jisoo shared that BLISSOO will be where she develops herself, becoming an all-round artist not only with music but also as a professional actress.

Although Rosé has not officially revealed information about her own company, Korean media has reported that Rosé will soon announce that she will become a "general manager" like her three sisters. Besides, she also revealed many "hints" for her comeback for her solo album.

In theory, opening their own company allows members to develop their careers in the desired direction, while also being able to flexibly arrange their own schedules for group activities. Jisoo, Jennie, Rosé and Lisa still have group contracts with YG, and they promise that the BLACKPINK brand will not fall into oblivion. Currently in Kpop, there are many cases where group members do not have the same management company but can still work together, increasing optimism about BLACKPINK's future.

In the beginning, when BLACKPINK was independent, fans were extremely excited about the series of epic individual projects of the 4 girls. Jennie continuously participates in reality shows, has a fashion career and is ready to release her first full album. Lisa had her first solo stage at a major international event, confirmed her acting in a hit HBO project, Jisoo acted in a new movie and Rosé also prepared a solo album.

However, there are still many opinions expressing concerns about this method of operation. The freedom of individual members to engage in individual activities can cause their images to gradually become in conflict with each other and different from the image the group is aiming for. For example, Lisa made a bold decision to perform a striptease, surpassing the standard of Kpop idols and causing her to be severely criticized. Members promoting individual activities can bring surprise and novelty, but at the same time, the mystery and rarity that YG built for BLACKPINK can be lost.

YG themselves have to admit that it will be difficult for the 4 girls to reunite this year. Although operating for the 8th year, BLACKPINK's music output is still small and can even be counted on one hand. The group's advantage lies in its mysterious and powerful concept. Each comeback has global appeal. But now, if the comeback time is extended, the risk of BLACKPINK "becoming" an influential new generation g.irl group like NewJeans is entirely possible.

BLACKPINK comeback in the second half of 2024, fans "stand still" Hướng Dương11:05:28 06/03/2024After 4 female idols left YG to form their own label, promoting their individual activities, Korean media continued to release information about the time of BLACKPINK's comeback this year.