BLACKPINK did not sign a personal contract, there was a risk of disbandment, YG also gave up

According to this announcement released by entertainment company YG Entertainment on December 28, it clearly stated: "Recently, we renewed the group activities contract with Blackpink.

However, we decided not to sign individual contracts with each member. YG Entertainment is committed to supporting all of Blackpink's group activities and at the same time wholeheartedly supports each member's individual activities."

On December 4, the company confirmed that it would renew the exclusive contract to exploit the group's activities "based on deep trust". Blackpink is expected to release new albums and hold a large-scale tour. On December 6, YG signed an exclusive contract related only to Blackpink's group activities. Despite efforts from YG, the re-signing of individual contracts for all four members Jennie, Jisoo, Rosé and Lisa did not come true.

In fact, the "farewell" between Blackpink and YG was predicted in advance. Even before Blackpink's exclusive contract ended, many theories were raised, like Lisa received a contract offer worth tens of billions of won from an overseas representative company and is considering transferring. go, or Jenny sets up a one-man company and goes her own way. Obviously renewing the contract with the entire group is not an easy task for YG and Blackpink.

Blackpink members also have a strong will in promoting collectively and maintaining a group, but according to many sources, they also crave individual activities. This is said to be because the musical style and direction of activities that each person pursues is different. Accordingly, the members agreed to work independently but still coordinate in group activities.

YG was also partially successful in negotiating an agreement with Blackpink, which was once considered an "impossible" task.

Jennie is the first member to share about her new plans at the management company OA (ODDATELIER), while the other members still keep their personal plans for 2024 a secret. There are rumors that Lisa is negotiating with a foreign company, while Jisoo is looking for opportunities to expand her acting career.

On December 24, Jennie announced on social networks about the establishment of her personal brand, affirming her decision: "From 2024, I will work solo through my personal company OA" and hopes to receive recognition. received support for both his and Blackpink's new challenges.

Jennie's personal brand OA is described on its website as a creative space that creates new and engaging experiences.

Blackpink debuted in August 2016 and celebrated its 7th anniversary this year, making a deep mark in K-pop history. They are the first K-pop gir.l group to sell double million copies, top the US Billboard 200, and are the first Asian artists to participate in Coachella and Hyde Park. Blackpink also organized the largest world tour advertising campaign by a female artist group in Korea.

Since October 2022, Blackpink has held the "Born Pink" tour through 34 cities with 66 shows, attracting about 1.8 million audiences. Thanks to that, YG's concert revenue in the third quarter reached 33.4 billion won, an increase of 681.2% over the same period last year. Revenue and operating profit in the third quarter also increased by 25.6% and 36.5% to 144 billion KRW and 21.2 billion won respectively compared to the same period last year. However, because the group contract is only successful on the group front, YG's revenue next year will definitely be affected.

Currently, the only remaining artists from YG are Treasure, AKMU and Bab.y Monster. Treasure is increasingly famous thanks to their activities focusing on Japan, AKMU is still dominating as a talented duo but it is true that Blackpink's stronghold has not yet been reached. In the case of Bab.y Monster, the group has proven to be popular with audiences, but a broadcast or performance schedule has not yet been set, so it will take time until the group is able to contribute directly. into company profits.

BLACKPINK was exposed of the conspiracy behind the announcement of the contract renewal results with YG Mộc Trà14:46:29 08/12/2023Each gir.l has her own direction for personal activities. Over the past 7 years, Jisoo, Rosé, Jennie, and Lisa have all successfully built their own fan communities and personal impressions.