Music s.how failure sold 15 million tickets at My Dinh Stadium, the consequences were serious at national level

Many experts have begun to investigate the cancellation of an international music s.how gathering millions of idols at My Dinh Stadium, stating a series of consequences that will s.hock everyone who hears it.

After the news of canceling the K-Pop Open Air #2 show at My Dinh Stadium (Hanoi), BOM Entertainment - the organizer - announced that it would refund tickets. On December 23, the organizing committee sent a document to relevant ticket sales units, requesting to coordinate refunds for audiences who purchased tickets for the Christmas Eve concert.

In 2023, Vietnam becomes a destination for many international artists. Large and small concerts and performances are organized, gathering a large audience, typically we can name BlackPink's Born Pink concert, Super Junior's concert, Westlife, Charlie Puth, Maroon 5... the latest is a singer. Katy Perry. The collapse of the music s.how in My Dinh made these successes unsatisfactory and even affected the potential of the s.how market in Vietnam.

Communications expert Hong Quang Minh pointed out: "Economic damage is something everyone can see. When a company organizes an event for some reason, subjective or objective, that event does not take place. In fact, all parties suffer losses including organizers, investors, producers, artists, and audiences.

I know many Vietnamese audiences have spent tens of millions on air tickets and hotels, even more than the s.how tickets. Some audiences bought tickets for both concerts, including many international audiences. That's too bad for them.

Then there is the damage to the reputation of the organizing unit and the reputation of the Vietnamese market towards international partners. Especially with a large and important partner like Korea. As a media person, including many international events, I find this difficult to accept whether for subjective or objective reasons. This rarely happens in regional countries."

Mr. Hoang Le - CEO of TechBeat Records - believes that this s.how cancellation incident will greatly affect s.how organizers in Vietnam: "In the future, if the units want to organize shows with international artists, Artists will consider and check more strictly. On the artists' side, both Vietnamese and international artists will have their schedules and plans affected, especially at the peak period at the end of the year."

Behind the s.how's failure is the anger and regret of the fans. All plans made by fans are unfinished. Kim Jae Joong is sad that he cannot come to Vietnam on this occasion. He shared the projects Vietnamese fans did on his personal page and said: "Maybe I will go eat Vietnamese food. I'm so sorry, Vietnamese fans." The male singer said he will try to return. The amount of m.oney spent by Kim Jae Joong's fan association to welcome their idol has reached more than 160 million VND, but all that effort has gone down the drain.

On the livestream, the band Highlight apologized to Vietnamese fans and said they had carefully prepared and practiced dancing to trendy music for the audience, but the plan fell apart in a moment. Member Yang Yoseb eagerly packed his suitcase and prepared to fly to Hanoi, but woke up in the morning to receive news of the s.how's cancellation.

According to experts, the audience is the most disadvantaged. They were looking forward to their idol's appearance and prepared for that night. Audiences from far away have an even harder time, having to arrange schedules in advance, book airline tickets, and hotels. The organizers can refund tickets to the audience, but a series of other costs for remote audiences will be uncontrollable. In the end, there will be many viewers who will receive their losses.

"Up to now there is not much information from the organizers about the process of refunding tickets or resolving damages. As I said above, it is damage to the reputation of the market, with partners and audiences. international audience, it is difficult and time-consuming to build, but to destroy is very easy and fast" - said communications expert Hong Quang Minh.

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