Rosé (BLACKPINK) 'presented' the 'Black Rose' ensemble, becoming the first Korean artist to do so

Phúc SenDec 16, 2023 at 12:15

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Rosé ( BLACKPINK) caused a storm on the internet when she suddenly became the first Korean artist to have this privilege, showing off all three remaining girls in the group, Lisa, Jennie and Jisoo. Increasingly showing one's class and reputation.

In the Kpop industry, the role of ambassador for luxury brands is one of the factors that proves an artist's popularity and influence. Ambassadorships with global luxury brands are not simply a business deal, they are a statement of the idol's marketability and a reflection of their international appeal.

Rosé (BLACKPINK) presented the Black Rose ensemble, becoming the first Korean artist to do so - Photo 1

Currently, ambassadors who are Kpop idols play an important role in contributing to increasing brand revenue. In recent years, Korea in particular and Asia in general are markets that the "big guys" in the luxury fashion industry want to conquer. There have been many Korean stars who have been "selected" for the title of ambassador. But each ambassador has different remuneration, depending on their popularity and suitability for the product and brand.

Rosé (BLACKPINK) presented the Black Rose ensemble, becoming the first Korean artist to do so - Photo 2

Among the incentives for ambassadors, being selected for a Global Campaign is the most important favor, in addition to other activities such as appearing on magazine covers and sitting in the front row of shows. , attend brand events...

BLACKPINK is a typical group that rose to fame through luxury fashion. All four girls had the opportunity to appear in their brand's global campaign as ambassadors (Jennie - Chanel, Jisoo - Dior, Lisa - Celine), but the member was chosen to represent the global campaign the most. is Rosé with 30 campaigns. She is also the Korean celebrity with the most Global Campaigns in history.

Rosé (BLACKPINK) presented the Black Rose ensemble, becoming the first Korean artist to do so - Photo 3

Blackpink's main vocalist achieved this in just 4 years, as the global ambassador of 4 luxury brands: Saint Laurent fashion (YSL), Tiffany & Co. jewelry and watches, Sulwhasoo cosmetics and Rimowa suitcases. Since September until now, all four brands mentioned above have run global campaigns with Rosé as a model.

Rosé (BLACKPINK) presented the Black Rose ensemble, becoming the first Korean artist to do so - Photo 4

With the above level, Rosé seems to be far ahead of other Korean artists in this field. Earning a lot of m.oney from her job as a global ambassador, the BlackPink member has also built a luxurious life, including everything from luxury accommodation, classy cars to extremely luxurious wardrobes. .

Rosé (BLACKPINK) presented the Black Rose ensemble, becoming the first Korean artist to do so - Photo 5

According to many reports, the female singer bought a luxury apartment in the Yongsan Prugio Summit building in Seoul, which has a beautiful view of the skyline of the Korean capital. Of course, her penthouse apartment has an exorbitant price, said to be around 6-9 million USD.

Rosé (BLACKPINK) presented the Black Rose ensemble, becoming the first Korean artist to do so - Photo 6

Rosé's Instagram posts often r.eveal her "palace in the sky", which brings a very cozy feeling. From the distinctive Seletti mirror and gray brick walls to the comfortable sofas and beanbag chairs, the home's aesthetics are impressive. According to information published by the South China Morning Post, Rosé's net worth will reach 18 million USD by 2022. Moreover, Rosé also owns a collection of luxury super cars.

Rosé (BLACKPINK) presented the Black Rose ensemble, becoming the first Korean artist to do so - Photo 7

So after 7 years of debuting as a member of BlackPink, Rosé is not only famous worldwide for her outstanding musical talent, is the global ambassador of many luxury brands, but also becomes a singer. Young girls own many expensive assets.

Rosé (BLACKPINK) presented the Black Rose ensemble, becoming the first Korean artist to do so - Photo 8

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