BABYMONSTER has a new title to consolidate its position, "showing off" to its junior Rosé who is about to debut

Recently, Kpop girl group Baby Monster ( Rami, Ahyeon, Asa, Ruka, Rora, Pharita, Chiquita) was announced as the representative face of the collection for ADIDAS ZNE.

With a passion for music, all 7 members of BABYMONSTER have successfully connected with countless fans, creating a community that shares interests and strongly spreads unique values. That is exactly the spirit of ADIDAS ZNE, when bringing a special style for everyone to freely connect.

In addition to BABYMONSTER, the brand has also tapped prominent figures from the global sports and pop culture scene. From World Champion Noah Lyles, attacking midfielder Paulo Dybala, to singer Tate McRae, actress Xochitl Gomez, and many more, all are excited to have the opportunity to share their passions and connect more deeply with their communities.

In early August 2024, Baby Monster was also announced as the cover girl for the October "special edition" issue of Japanese Nylon magazine.

This is the second time YG Entertainment's rookie girl group has appeared on the cover of a fashion magazine. Previously, in May, Baby Monster made their first appearance on the cover of Vogue Korea's digital edition.

However, after only 3 months, Baby Monster has shown a clear maturity in style and image. As Nylon introduces, Baby Monster will have a remarkable change, "from girls transforming into women", when wearing outfits from the Fall - Winter 2024-2025 collection of the luxury brand Fendi.

Many opinions say that YG is letting Baby Monster follow Blackpink's path, developing music and fashion in parallel to enhance their reputation.

Thanks to the advantage of being a large company, Baby Monster has the opportunity to collaborate with many luxury brands. Previously, when appearing on the cover of Vogue Korea, the group wore Gucci outfits, and this time it was Fendi. These are all leading fashion brands in the world.

Baby Monster's early exposure to high fashion gives the group the opportunity to practice and choose the right brand for themselves.

Blackpink has become a leading Kpop group in the fashion industry, with each member (Jisoo, Jennie, Rosé, Lisa) serving as ambassadors for international luxury brands, and many audiences predict that Baby Monster will soon inherit and promote the successful strategy of their seniors.

Currently, although quite famous, BABYMONSTER still cannot compete with the top girl groups today and is struggling to become a top Kpop girl group. The results are not as expected after many debuts, comebacks, and YG's "confusing" investment and promotion methods have made many people start to worry about BABYMONSTER's future when the Kpop market is witnessing fierce competition from girl groups.

Concerns about BABYMONSTER's future have grown even more as MEOVV - the new girl group of Teddy, who created many hits for YG idols and is the founder of The Black Label (formerly a subsidiary of YG) - has "rushed" to debut to the public.

Many audiences believe that in the future, BABYMONSTER and MEOVV may "clash in image" and with their existing advantages (especially in music), MEOVV may become a strong competitor, even surpassing BABYMONSTER.

Similar to the title "Blackpink's little sister", many audiences agree that MEOVV deserves this title more than Baby Monster. Because MEOVV was created by producer Teddy, who directed the music and visuals. This is similar to Blackpink, the group's music is mostly produced by Teddy, which is also a factor that creates Blackpink's identity.

While Baby Monster was produced by executive producer Yang Hyun Suk, Teddy was not involved. Baby Monster is also facing a big challenge as the group's songs are not as well received by the public as expected. Without the "musical wizard" Teddy, Baby Monster's products are criticized for being unattractive and not promoting the YG identity of previous girl groups 2NE1 and Blackpink.

BABYMONSTER lần đầu nhận đặc ân lớn, sau nửa năm debut mới được nắm lấy cơ hội Phúc Sen07:01:35 10/05/20247 cô gái tân binh nhà YG - nhóm nhạc nữ BABYMONSTER vừa khiến người hâm mộ vỡ oà khi lần đầu tiên được xuất hiện trên trang bìa của tạp chí lớn hàng đầu Hàn Quốc. Đây là đặc ân lớn của nhóm sau 6 tháng ra mắt công chúng.