Trinh Khai was frozen $ 1.3 million, Chinese artists cautiously accepted ads

The company founded by Trinh Khai was discontinued. The actor was frozen with assets of more than 30 billion VND. Before that, he was caught in an economic fraud case because of the milk tea brand he acted as the representative to call for illegal investment.

Trinh Khai is a famous actor in the Chinese entertainment industry through films such as Hang Ma Story, Five Months Rush, Profile of Ex-Lovers, ... He is also interested by many audiences when creating with Angelababy become the Friday Couple in the Chinese version of Running Man. Trinh Khai also participated in the movie Justice League (Justice League 2017).

In May 2020, on the personal page, Trinh Khai and Miao Miao shared photos of completing the marriage registration procedure. The star couple became husband and wife after nearly a year of dating. The two now have two young children.

Trinh Khai's career in the past few years has not been prominent, but the actor invests in business, often participates in entertainment programs and is loved with his humorous personality.

However, recently, according to 163, actor Trinh Khai's Shanghai Liep Bao culture and media company has been discontinued. This company is owned by Trinh Khai 90% of the shares, worth 9 million yuan (more than 1.3 million USD).

According to 163, in 2021, Trinh Khai was involved in an economic fraud case. The milk tea brand he represented called for illegal investment. There are customers who spent 1 million yuan ($155,000) to participate, but then lost.

After investigating, the police discovered that there were about 700 victims of the incident, economic losses amounting to hundreds of millions of yuan. According to QQ, the brand used Trinh Khai's image to build trust, promising to pay an annual profit rate of 8%.

163 added that recently, Chinese management agencies are closely monitoring the artists receiving ads and using their names to call for business investment. If found to be in violation, the stars will not only have to pay an administrative fine, but also be banned from receiving new ads for the next 3 years.

According to Sina Finance, the Advertising Law amended in 2015 and added in 2019 is considered the "Strict Advertising Law in History", which will not tolerate any star's violation. Therefore, Chinese artists are very cautious in receiving advertisements. They would rather earn little but don't want to trade their reputation for a poor quality product.

According to Mr. Tinh Tinh Vuong, who has many years of experience in the entertainment industry, has contacted many big stars to propose cooperation with the brand, the stars are very difficult to choose advertising brands.

"Having money does not invite hot stars (top tier) to accept the offer as a representative," Tinh Tinh Vuong said.

"When I want to invite a star to collaborate, I have to prepare a lot of documents from dozens to hundreds of powerpoint pages.

The artists asked me to provide a history of the brand, operating within the past few years, what marketing plans does this brand have, has it ever caused negative reactions, any scandals. If there is a black history, they will not accept it," Wang added.

In 2021, there was a campaign to boycott brands due to political controversy. Many brands such as H&M, Dolce & Gabbana, Versace, Givenchy, Balenciaga or Coach were unilaterally terminated by stars Duong Mich, Dilraba, supermodel Luu Van and Dich Duong Thien Ty as soon as the controversy broke out. . If the artist does not cancel the contract, the public will criticize, so the Chinese stars are very demanding when learning about the brand they will represent.

Besides, the stars also want to know who the previous representative of this brand is.

"Artists value their reputation very much. If this brand is small, the previous representative is a low-profile star, they will hesitate to accept it. Because of that, they will lower their value, be rejected. criticized for being greedy, just wanting to make money for fans, so he accepts ads for all items," Tinh Tinh Vuong shared.

Once the above requirements are satisfied, the brand must also come up with a detailed marketing campaign plan. In particular, the star requires billboards at commercial centers, railway stations, subways, airports in big cities such as Beijing, Shanghai, Shenzhen...

The artist asked the brand to clearly list how many TVCs they will have to do during their time as a representative, whether these TVCs will be shown on TV, how many advertisements they will have to post, and product introduction livestreams. many times.

According to Tinh Tinh Vuong, the remuneration for great artists such as Dich Le Nhiet Ba, Duong Mich, Dich Duong Thien Ty, ... is up to tens of millions of yuan / year (about 2 million USD). This is a huge amount of money, the star requires a lot, but in return they have a strong fan base willing to spend money to support the idol, the reputation of the beautiful star will help raise the product level.

According to Sina Finance, because the stars receive large salaries, their responsibilities are also increasing.

Lawyer Meng Bo, from the Beijing Law Department, told Xinjing Daily: "If the representative of a brand violates the advertising law, they will also be administratively prosecuted."

China's Advertising Law also states:

1. Not allowed to receive advertising contracts for brands if they have never used the product.

2. If advertising poor quality goods, especially products related to life, affecting consumers' health, the representative must also bear the related responsibilities.

3. The representative knows that the product has a problem, but still introduces it to consumers, causing consequences, the representative must also bear a part of the responsibility.

Earlier, on May 28, actress Jing Tian was fined 7.2 million yuan (more than 1 million USD) by the Guangzhou city market supervision agency for violating the advertising law. According to Hoan Cau, the star born in 1988 marketed the product "miracle" in terms of use. Meanwhile, the Law on Advertising clearly states: "Except for drugs and medical instruments, other products must not talk about the healing function".

Before Canh Diem, comedian Ly Dan was fined $135,000 for advertising women's underwear with vulgar language, insulting dignity and being sexist. Ma Y Loi caused outrage when representing the milk tea brand in a large-scale fraud line with an illegal profit of up to 700 million yuan ($105 million).

Although sorry, this scandal still became a stain on the reputation of the artists, also made the public have a bad view of them.

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