Trend of blindly tearing bags, constantly raising prices, decoding why netizens work until morning

In recent days, the social network TikTok has been popular with the trend of "blind bag tearing", with countless livestreams attracting a large number of viewers. According to the reporter's records, just scrolling through TikTok in the livestream section, every 3-4 livestreams there is a livestream selling "blind bags".

It is worth mentioning that the number of viewers in these livestreams is quite high, everyone enthusiastically comments and interacts with the sellers. Even artists such as Ho Bich Tram, Le Duong Bao Lam, Kim Nha, ViruSs... have joined the "blind bag" sales race. "Blind bag" is the name for a variety of toys in separate small bags. Buyers do not know which toy they will own until they tear open the bag.

In recent times, popular "blind bags" range in size from 1 to 3.5 cm, divided into many themes such as animals, stylized fruits or cartoon characters with many different colors. Each theme will have 4-6 models with different colors or designs, which are considered quite eye-catching.

However, what makes "blind bags" a craze is that sellers tear open "blind bags" live on air for customers, along with accompanying incentives for buyers. The reason why the blind bag tearing trend attracts viewers is because it satisfies the excitement and suspense of not knowing whether you can open it to choose or not.

For those who simply buy blind bags, there is another purpose: collecting. On social networks, there are currently dozens of related groups, each group has tens of thousands of members buying and selling busily.

Currently, on livestreams, "blind bags" cost between 60,000 and 400,000 VND for 5-20 bags. When opening a "blind bag" on livestream for customers, the seller will add incentives such as: If you open the right wish (the toy the customer chose in advance), you will get 1 more bag; if you open 2 identical toys, you will get 1 more bag; if you open 3 different toys in a row, you will get 2 more bags. Thus, some customers only buy 10 bags but after tearing the bag, they will get nearly 20 more bags. The toys after opening the bag will be packaged and sent to the customer.

Many young people said that every time they come across a TikToker's livestream of tearing open a "blind bag", they stay to watch and get caught up without realizing it. Ms. Ngoc Tran (27 years old, Hoc Mon) said she feels very excited every time she sees the seller "tearing open a blind bag" for customers. "The more gifts customers get, the more I like it. I see people who buy 6 or 10 bags, when they tear them open, they also get double or triple the amount," Ms. Tran shared.

In addition to livestreams on TikTok, "blind bags" are also sold widely on e-commerce platforms. There, buyers can choose to buy "blind bags" to tear themselves, or choose the specific model they want, with prices ranging from 7,000-20,000 VND/model.

In addition, some people with experience in online sales said that at wholesale markets or processing units, "blind bags" are sold in large quantities at quite cheap prices. That is also why, even on livestreams, sellers continuously give away "blind bags" to customers without fear of losing money.

Over time, TikTok channels selling "blind bags" have continuously increased in price. Some places even sell 10 "blind bags" (each bag is a model only about 3.5cm high) for more than 200,000 VND.

Many people share that what makes "blind bag tearing" attract the public's attention is the feeling of suspense because they don't know what kind of item they will receive, and the excitement of constantly receiving more gifts, "1 profit 3, profit 4". In addition, the cuteness of the models also makes buyers not regret spending money on these items.

Not stopping at a common trend on social networks, tearing blind bags is receiving many mixed opinions around the issue of environmental protection. Because at the present time, everyone is competing to tear blind bags to attract interactions and viewers. Each livestream session can have up to thousands of blind bags torn, which means that there are also that many plastic bags released into the environment. Of course, this number does not include those who only buy them and tear them without livestreaming.

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