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In a difficult position in the 2026 Tet film race, Tran Thanh must prove his ability and creativity when facing many strong competitors and the changing tastes of the audience, requiring the film Tho Oi! to be truly innovative to maintain its position.
In recent days, the name Tran Thanh has been a hot topic of discussion on social networking forums. Not only has he been compared to the unexpected box office phenomenon, the film Red Rain, but he has also become the center of attention as the 2026 Tet film season approaches. As a series of Vietnamese film projects have announced their release dates, Tran Thanh's position as the "Tet box office king" no longer seems as solid as before, putting him in a challenging situation.
For many years, whenever Tet movies are mentioned, audiences almost always call Tran Thanh's name. From Bo Gia, Nha Ba Nu to Mai, each of his works has become a phenomenon, achieving record revenue and breaking many milestones of Vietnamese cinema. Thanks to these resounding successes, Tran Thanh has become a guarantee for the appeal of Tet movies.
However, the 2026 Tet film landscape has undergone significant changes. Tran Thanh not only has to face strong opponents such as Bao Vat Troi Cho and Mui Pho, but also has the return of Truong Giang - who is often compared to him. If Tran Thanh stands out with family dramas, delving into the depths of emotions, Truong Giang impresses with his humorous, witty and approachable style, easily reaching the majority of audiences. This contrast has created a new balance, giving audiences more choices instead of just "buying all their tickets" for Tran Thanh's films like in previous years.
Another factor that makes it difficult for Tran Thanh is the changing tastes of the audience. If in the past, pure entertainment was enough to attract viewers to the cinema, now the audience demands more in terms of content, message and creativity. Any repetition in storytelling or staging can become a "double-edged sword". This pressure is even greater for Tran Thanh, because each of his films is scrutinized carefully, from the script, acting to even his external statements.
The diversity from many other filmmakers has made the film market richer. Audiences have more choices, which means that the monopoly at the box office during Tet season no longer belongs to Tran Thanh by default.
In this difficult situation, Tran Thanh is forced to prove more clearly his ability and creativity. The film project Tho Oi! is not only a purely entertaining film for the Tet season, but also a measure to see whether he can maintain his position as the "box office king". If he continues to promote his emotional strengths and bring a new enough story, he still has the opportunity to create a new phenomenon. On the contrary, if the work falls into a rut, he will most likely lose the advantage that is considered his "home field".
In 2026, Vietnamese cinema will witness an unprecedented fierce competition at the Tet box office. Tran Thanh, who is used to being the leader, now faces greater pressure than ever. This is not only an assessment of the current situation, but also a test for him to prove his true mettle, creativity and appeal. For the audience, this will be a promising Tet film season, where mysteries can only be solved after the first days of release.
Tran Thanh's ambition to be the "king of the box office" immediately fell off his horse, Truong Giang was safe JLO16:20:08 05/02/2025Many years ago, Truong Giang and Tran Thanh were considered the same pair of cards of Vietnamese showbiz. They have many similarities, for example, although they do not stand out in appearance, but they are both eloquent artists.
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