Tet is "difficult to handle" with many strange services, traditional services are over-commercialized?

As Tet is approaching, the service market becomes more vibrant than ever with "money means Tet" services to meet the needs of busy people or those looking for something new for spring.

In the old days of Tet, the five-fruit tray was the product of meticulous preparation by the family. Each family member contributed, from going to the market to buy fruit, decorating the five-fruit tray beautifully, to cleaning and sanitizing the worship items. However, with the modern pace of life and the busy work schedule, many people have chosen to use the "ready-made" five-fruit tray service instead of preparing it themselves.

This service has become popular in recent years, with many different prices. Ms. Hoang Lan, a resident of Dong Da (Hanoi), said she ordered a "luxurious" five-fruit tray worth 2 million VND. "This five-fruit tray has all kinds of high-class fruits such as bananas, yellow oranges, melons, red apples, and is also decorated with purple orchids. Ordering a five-fruit tray like this saves time, no need to worry about shopping and arranging anymore," Ms. Lan shared.

Not only fruit trays, Tet gift baskets are also gradually becoming a new trend, bringing a difference. Book gift baskets, vegetable gift baskets, essential oil gift baskets... are becoming the priority choice of many people, especially office workers or businessmen. Instead of giving traditional gifts such as wine, tea or candy, a book gift basket with literary works, business books or self-development skills has brought long-term spiritual value to the recipient.

Although traditional Tet gift baskets still dominate, this year the gift-giving trend has changed significantly. Gift baskets of "books" or "essential oils" are popular with people, especially intellectuals. At Tet gift shops, gift baskets of books, tea, coffee or health care products are attracting great public attention.

Some large enterprises have also started to apply this Tet gift-giving trend, with gift baskets specifically for employees. A technology company in Hanoi ordered more than 500 gift baskets with books on leadership and management skills for managers, while books on self-development were selected for younger employees.

In addition to books, gift baskets of fresh fruits and vegetables are also becoming popular gifts. Many people look for organic vegetable gift baskets, especially clean, healthy vegetables and fruits. These gift baskets not only provide nutrition but also show concern for the recipient's health.

For families with pets, traveling or returning home for Tet is sometimes a big challenge. Many people cannot bring their pets with them, so pet care services have become an indispensable solution during Tet. These services not only take care of pets but also provide modern amenities such as private cages, air conditioning, heating lamps, helping pets stay comfortable throughout the holiday.

According to Ms. Tran Thi Dao, a pet care worker in Hanoi, during Tet, pet care services are always fully booked. "During Tet, pet care work is harder than usual, but you can also earn three times more than usual," Ms. Dao said. VIP rooms for pets, with dedicated care staff, are being chosen by many people, despite the high price - up to a million VND/day.

Another service that is attracting no less attention this Tet season is the service of renting a lover. Especially in families with a tradition of "dissecting" love affairs, many people feel uncomfortable when relatives constantly ask about boyfriends, girlfriends or marriage. Therefore, the service of renting a lover to go to Tet and bring home to meet relatives is becoming more and more popular.

This service is not simply a form of Tet holiday but also has many different service packages such as dining out, traveling or attending family parties. The service providers said that they carefully select employees with good looks and good communication skills to make users feel comfortable. The price of this service ranges from a few hundred thousand to a few million VND depending on the time and requirements of the user.

Although this service has received mixed reviews, from those who think it is a scam to those who see it as a temporary solution during Tet, it is undeniable that it is becoming increasingly popular in modern society.

It is undeniable that the "money for Tet" service has changed the way many people celebrate Tet. While some people feel comfortable with these conveniences, many others are concerned about losing the traditional Tet identity.

Cultural researcher Nguyen Thi Tinh said: "Tet may not be the same as Tet in the past, but as long as people find joy, a festive atmosphere and happiness in the first days of the year, it is still a complete Tet."

Tet is not only a time for family reunions, but also a time for each person to find their own joy, whether through new services or long-standing traditions. Certainly, in the coming years, "Tet in the digital age" services will develop even more strongly, bringing diverse and rich experiences to the Vietnamese people.

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