Red Apple 'surpassed' Labubu, Baby Three, dominating the Vietnamese e-commerce floor?

Xinjiang red apples have become the "hottest" product on the Vietnamese e-commerce platform with a revenue of up to VND 322 billion in 2024, surpassing many famous toys such as Labubu and Baby Three.

It is undeniable that red apples have become an indispensable dish in many Vietnamese families throughout 2024. According to a report from Metric, Vietnamese people have spent up to 322 billion VND to buy red apples in 2024, this figure even surpasses favorite toys such as Labubu or Baby Three. While the red apple is not a new product, its appeal has increased dramatically throughout the past year thanks to praise from celebrities and online retailers.

Xinjiang or Korean red apples, which are known for their nutritious uses, are gradually becoming a popular product. Consumers rush to buy not only because they have a refreshing sweet taste, but also thanks to advertisements that exaggerate the use of red apples as a food to help improve health and strengthen resistance. Besides, the "high-end" versions of red apples, such as red apples with camel milk or cashew nuts, make consumers "withdraw their wallets" even stronger.

However, behind this trend, there is also no shortage of food safety concerns. The authorities have many times seized and destroyed batches of red apples of unknown origin and quality assurance. This reminds consumers of the need to thoroughly check the origin of food products.

Along with red apples, the "blind bag" product has created an equally popular trend in 2024. Inspired by the surprise game "blind bag challenge", blind bags have become a special shopping phenomenon, especially on social media platforms such as Tik Tok. These blind bags contain small decorative toys, with prices ranging from a few thousand to several hundred thousand VND, depending on the value and rarity of the item inside.

With the element of surprise, the toys in the blind bag attract players not only because of the variety of shapes and colors, but also by the excitement of "opening" the bag and exploring. This curiosity has made many people willing to spend money on each blind bag, not knowing for sure what item they will receive. Even blind bags containing famous toys such as Labubu are sold at a price that is not cheap. From July 2024, this product has exploded in revenue of up to VND 89 billion only on major e-commerce platforms.

Besides blind bags, another product that also creates a strong craze in 2024 is Labubu - a unique art toy with a cute rabbit-shaped design but possesses mysterious sharp teeth. Although it has been a long time since its launch, in 2024, Labubu has really exploded thanks to strong promotion from celebrities and clever marketing campaigns on social media.

If Labubu was the art toy that caused a fever at the beginning of the year, Baby Three, also known as "baby three", quickly dominated the toy market in the last months of the year. Newly appeared in September, Baby Three has brought a new wave of love to young people. Not only possessing a cute appearance, Baby Three is also sold in mysterious boxes, bringing an element of surprise to consumers.

One of the toys that caused a storm in the past year was Capybara, a cute guinea pig with a large size. Although not a new product, Capybara has become a phenomenon when funny versions of stuffed animals are launched and quickly sought after by young people. With his appearance on social media platforms, Capybara has attracted attention thanks to the adorable moments of this animal.

Not only stuffed animals, Capybara can also be transformed into many other products such as pillows, bags, keychains, and other accessories. This toy recorded revenue of VND 41.7 billion in 2024, achieving strong growth from June.

Besides adorable toys, 2024 will also see the rise of fashion accessories, especially porcelain hairpins. These beautiful little hairpins have suddenly become an indispensable fashion accessory in the collections of young people. With a price of only 10,000 - 15,000 VND, porcelain hairpins have brought in revenue of 23.5 billion VND in the past year.

In addition, bear milk has also become a product that consumers cannot ignore, achieving revenue of 19.2 billion VND. With the popularity of nostalgia trends on social networks, this product has become a gift reminiscent of many people's childhood.

Forecasts from experts show that 2025 will witness the continuation of consumer trends towards cheap, accessible and convenient products. Food and beverage products, especially essential consumer goods, will continue to dominate.

In addition, the market for toys, fashion accessories and unexpected products such as blind bags can still maintain its heat thanks to the popularity of young people and strong promotional campaigns on social networks.

Overall, 2024 is an exciting year with the rise of unique and unexpected products. It is forecasted that Vietnamese consumers will continue to explore and love these interesting items in the coming year.

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