Hang Du Muc revealed shocking livestream rental price, was his reputation 'blinded' by mone.y?

Recently on social network TikTok, many netizens posted images believed to be the booking price list (the fee businesses/individuals need to pay to cooperate) of Hang Du Muc.

In which, there are categories including: video, video review, livestream add-in, livestream exclusive (exclusive livestream), image usage fee (copyright price for using images). The highest amount is 450 million VND and the lowest is 30 million VND, depending on the content, time, location, quality,... that the customer requests.

Many people were "shocked" by the huge numbers, but there were also opinions that this was completely normal, because not only Hang Du Muc but also the team behind her completed a product.

Currently, the truth of the above booking price list is unknown, but before being prosecuted and temporarily detained for the crime of "Deceiving customers" under Clause 2, Article 198 of the Penal Code, Hang Du Muc was known as a TikToker, KOL (Key Opinion Leader) with strong influence in the online sales livestream world, social networking platforms attracting millions of followers. Therefore, her income is not small.

Hang Du Muc earns mone.y from livestreaming online sales, advertising products and trading many other items.

In the field of livestream sales, Hang Du Muc was once considered a "boss". Because each livestream session of this mother of many children attracted a large number of viewers, the products were continuously sold in large quantities, sold out even before being introduced. At the peak - mid-2024, people competed to buy each package of Hang Du Muc red apples. Just counting red apples alone, she sold 225.4k orders. The current price of this item (March 7) ranges from 66,000 - 244,000 VND (listed, not discounted). That is, if each order is 1kg of red apples, Hang Du Muc has a revenue of at least 14.6 billion VND (according to the listed price).

About 1.5 years ago, when Hang Du Muc joined hands with Quang Linh Vlogs (Pham Quang Linh, born in 1997) to create megalives, this number became even "more terrifying". In 2024, social networks spread information that the revenue from a mega livestream of Hang Du Muc reached 72 billion VND.

According to this information, Hang Du Muc's estimated income after the mega livestream is a huge number. Specifically, assuming the cancellation rate is 30%, the remaining revenue is about 50 billion VND. If the commission is 10%, Hang Du Muc can receive 5 billion VND, and if the commission is 5%, the number is 2.5 billion VND.

In addition to red apples, Hang Du Muc also sells a variety of products on livestream in many fields such as cosmetics and beauty, household appliances and furniture, electronics, food and functional foods.

In addition, 9X also accepts advertising for some small brands and exclusive products. With a TikTok page of more than 3.7 million followers, a FB F.page attracting nearly 1.1 million likes, 2.2 million followers, the price of a product advertisement post, image representation will fluctuate from a few tens to hundreds of millions of VND.

On social media, Hang Du Muc often shares pictures of her luxurious life: expensive cars, branded goods, gold and silver jewelry and vacations. She has repeatedly affirmed that she "doesn't need a rich man to back her up" and "makes billions herself", making many people both admire and doubt her.

It was the signs of "getting rich quick" in a short time that made the public question the origin of the goods and the transparency of her business activities. But only when the authorities initiated a case of manufacturing and trading counterfeit goods related to her, did all eyes turn to the dark side behind the halo of the "livestream warrior".

Hang Du Muc's real name is Nguyen Thi Thai Hang (born in 1995, from Ca Mau). She is known for her series of videos sharing about nomadic life, exploring strange lands in China.

Before returning to Vietnam to live and becoming known as the "god of livestreaming", Hang Du Muc lived in China with her ex-husband, Ton Bang. She and her ex-husband had two sons together and lived with her husband's two step-sons.

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