The group that followed BTS was revealed, the name was shocking, all the best

On August 7, the K-pop music industry officially received the feverish news: Big Hit has announced a new boy group , following the global legend BTS. This sets expectations, and at the same time is a big challenge for young men.

CORTIS : Big Hit's 'Color Beyond the Boundary'

Accordingly, the rookie Big Hit Music was introduced as CORTIS, including members Martin, James, Joohoon, Sunghyun and Geonho. The name CORTIS is an acronym for the English phrase "Color Outside The Lines". This message clearly expresses the direction and aspiration of the group: to break out of traditional stereotypes, to create a unique, unlimited musical and artistic identity.

Along with the launch of official social media accounts, Big Hit Music launched a promotional campaign with an impressive series of TikTok videos. The first video, also the first time the name CORTIS was revealed, was created using the same music-making software that Martin often uses, emphasizing the group's spirit of autonomy and creativity.

According to information from Big Hit Music, CORTIS is described as a "young creative team", consisting of talented teenagers. Each member contributes unique skills, from songwriting, choreography, to cinematography and content production. This shows that CORTIS is not just an ordinary idol group but also a comprehensive collective of artists, hand-building and shaping their path from the first steps.

Expectations and pressure from BTS's giant shadow

The launch of a new boy band from Big Hit Music has always attracted special attention, because this company has created legendary "seniors" such as BTS and then TXT . BTS is not just a group, but has become a global cultural phenomenon, breaking all records and stereotypes about Kpop. Therefore, any group that debuts under Big Hit faces immense pressure: the shadow of BTS.

CORTIS is no exception. As soon as it was announced, their name was placed next to BTS, as a succession and expectation. However, experts and fans alike understand that this is a "double-edged sword". The pressure to "follow" the success of a legend can be a motivation, but it can also become a huge psychological barrier. CORTIS will have to make a lot of effort to both be recognized as a talented "junior" and affirm their own identity, avoiding being compared or considered a "copy" version of BTS.

Analysts believe that Big Hit Music has been very wise to position CORTIS as a "creative team", rather than just a performance group. This is to direct the public's attention to the production ability and artistic thinking of the members, thereby helping them make an independent mark and gradually get rid of comparison with their seniors.

Musical imprint and development orientation

With the slogan "Color Outside The Lines", CORTIS promises to bring a new, breakthrough and different breeze. Instead of following a specific genre of music, it is possible that CORTIS will experiment with a variety of musical styles, from R&B and hip-hop to pop-rock or electronic. The combination of composition, choreography, and acting skills of the members will allow them to create music products that not only sound good but also aesthetically pleasing.

The teaser clips and pre-debut videos on TikTok also show a youthful, dynamic and close image to Gen Z. This is a smart strategy to build a loyal fan base from the beginning.

CORTIS is expected to officially launch on August 18. This will be an important milestone, not only for the group but also for the entire Kpop industry. Will young men be able to overcome pressure, assert themselves and really "color" in their own way? Time will be the most accurate answer, but with the solid backing from Big Hit Music and the talent available, CORTIS has a chance to become a bright star in the near future.

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