Danielle (NewJeans): "Bông hồng lai" trong nhóm nhạc em gái BTS được khen như diễn viên chính Disney
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After 3 MVs paved the way, NewJeans officially debuted with the Cookie theme MV, but it did not explode as expected by many netizens. Although before that, the management company HYBE Entertainment made the media with very good effects.
NewJeans is a girl group made up of 5 pieces: Hanni, Min Ji, Danielle, Haerin and the youngest Hyein. In which Hanni (2004) is a member of Vietnamese origin, whose father is from Hanoi and mother is from Ho Chi Minh City. Ho Chi Minh, who immigrated to Australia at a young age, was particularly noticed by Vietnamese KPop fans.
NewJeans suddenly landed in the KPop village with a series of stormy products such as Attention, Hype Boy, and Hurt. Each NewJeans product carries the energy of a new generation, especially the song "Hype Boy" is also invested in 4 versions: Danielle & Haerin ver, Hannin ver, Minji ver, and Hyein ver.
The strategy of "hit fast, win fast" but still meticulous that the company set for the group has made KPop admire because the rookie has not yet debuted but has very good and catchy music products. This has helped NewJeans receive a lot of positive feedback and quickly achieve unimaginable achievements.
After nearly 2 weeks of making people curious, HYBE officially released NewJeans with the theme MV Cookie on the afternoon of August 1. Continuing to be a song with an interesting and "addictive" melody, but MV "Cookie" disappointed the audience because of its lackluster and unexplosive concept.
Cookie is a minimalist hip-hop mix mixed with dance pop beats with the girls' lovely feelings, sweet as cookies to melt the hearts of each other. Right from the first MV Attention to the Hurt version of each member and even Hybe Boy, NewJeans has been built with a thoughtful concept, nostalgic teengirl style is an international trend. Therefore, the group's debut MV "Cookie" is expected by fans to see more unique sides of young girls.
With the investment budget for the group's debut up to 300 billion, but it seems that when it comes to the debut product Cookie, ADOR uses the "saving" trick to make a MV that is too monotonous and boring. 5 rookie girls are not invested in outfits like previous MVs, the main background is just a gray studio background. The only thing that stands out about Cookie is the youthful beauty of the members.
NewJeans also shared, to prepare for the debut album: NewJeans 1st Ep New Jeans, the group had to work with great intensity and put a lot of effort into each of their products. Cookie is like retelling the process of the group preparing to debut, all carefully done, taking care of every detail to have a unique and epic debut in the rookie group of the KPop music market in 2022. Before other competitors, NewJeans is creating a distinct color so it can easily receive the attention of the public.
However, when put on the scale with three MVs released to pave the way, Attention, Hurt and Hybe Boy, Cookie is far behind. The inferiority is not only in terms of image, but also the music part does not invest in a unique idea.
MV Cookie is a product used to mark the debut with the audience, unexpectedly this "move" of NewJeans makes netizens feel extremely bored. Besides, the Vietnamese-born member Hanni is completely overshadowed compared to other members.
In the history of HYBE's rookie training so far, it can be seen that up to now, no girl group has created outstanding success. LESSERAFILM was the first girl group that HYBE released at the end of May, but apart from the scandals of a former member's school violence, there is nothing impressive enough to attract the attention of the audience.
Although NewJeans is considered to have been born with a "golden spoon" and is expected to follow in the footsteps of BTS's seniors who made history, it seems that this group's starting point was not successful enough.
However, netizens still expect NewJeans to prove the charisma of a potential group representing the new generation, the group's debut, despite having mixed opinions about the MV, made a big deal on various platforms. digital music streaming. An undeniable fact is that NewJeans' music is very unique and catchy, with its own character.
Cookie is the debut MV, but it is more about dance performance, so the choreography of the HYBE family, the neat and decisive movements, and the uniformity have been shown by NewJeans in the MV. The strange move of the management company is making many fans think whether Cookie is a song for fans, when the song doesn't seem to be a matter of achievement or there are still surprises behind this debut MV. revealed.
However, Cookie is still on the way to conquer the most demanding ears and the first milestones in the girls' careers.
NewJeans bất chấp bão drama, chính thức trở lại với MV "Bubble Gum" đầy tươi mới Diệu Anh18:37:24 27/04/2024Mặc dù đang vướng vào lùm xùm tranh quyền giữa HYBE và ADOR, NewJeans vẫn không khiến người hâm mộ thất vọng khi tung MV ca khúc mở đường Bubble Gum cho album How Sweet đúng như đã hẹn.
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