LE SSERAFIM - "BTS's sister" debuted with a poor digital record but set a terrible record

Despite high expectations, LE SSERAFIM's debut has not really exploded.

LE SSERAFIM is one of the most interested rookies today thanks to the presence of two former IZ*ONE members, Sakura and Chaewon, and many controversies ahead of their debut. According to Source Music's announcement, member Chaewon will be the leader of the group.

Besides, the fact that member Kim Garam is constantly involved in scandals also makes "BTS's sister" constantly become the topic of discussion of many online communities. In particular, the company's "turning a blind eye" to these shocking accusations, still determined not to let Garam out, received countless criticisms from the public.

It can be said that, thanks to her outstanding beauty, Kim Garam not only does not leave the group but also has a high probability of being pushed as the center when most of LE SSERAFIM's images, she is always in the middle. Without a series of school violence scandals as well as obscene photos, Kim Garam's name would certainly grow even more.

Recently, at exactly 4 pm on May 2 (Vietnam time), the group "sister BTS" officially debuted with the MV FEARLESS. The rookie girl group created by two companies HYBE and Source Music quickly became the focus of attention and discussion of the Kpop fan community.

FEARLESS is a typical pop song, combined with funk and deep riff to create a lively and somewhat witty overall song. The song expresses the strong ego of the girls, not afraid of words and living true to themselves.

The first point that catches the viewer's eyes is that the FEARLESS MV has a lot of indoor choreography scenes and there are quite a few scenes with special investment in content. Watching some scenes in the MV, I thought that the group was just filming dance practice, not the MV. Netizen also did not appreciate the MV part and summed it up with 2 words "superficial".

Most of the MV's duration is dance scenes in a closed room, showing off their choreography as well as clearly defining the sexy concept that the group pursues. Right from the beginning, the 6 girls impressed with the strong and bold choreography of kicking legs and flipping hair.

However, the scene with the sexy "scrubbing" choreography made viewers immediately think of Lisa (BLACKPINK). The YG idol girl who had the stage to perform Swalla had an extremely viral sexy move at that time. To this day, that move is still remembered as a strong mark of Lisa's charm.

LE SSERAFIM's debut album FEARLESS contains a total of 5 songs with diverse musical genres such as alternative pop, disco-punk and R&B. The album is produced by Bang Shi Hyuk, and Kim Chaewon and Heo Yunjin also participated in writing the lyrics for the b-side song "Blue Fame".

Besides the MV being criticized for being bland and not special, the minus point of this song is that there are many parts of English with unclear pronunciation, making it difficult for fans to listen to all of them completely. However, the melody of the debut song of "BTS juniors" is still considered not too difficult to hear.

It seemed that the song would quickly win the hearts of Korean people, but FEARLESS has a "flat" digital music record. Even at many charts, this song also fell into the state of "flying color".

In addition to the negative digital music achievements, the MV of LE SSERAFIM also received a rather modest number compared to other groups of the same time. Specifically, after 24 hours, the MV FEARLESS only received more than 9 million views and reached 714 thousand likes.

Although the digital music achievements and MV views of FEARLESS have not really exploded, "BTS's sister" excelled when she rose to the top of the number of debut albums sold on the first day of Kpop girlgroups. The group quickly sold 176,861 copies in less than 24 hours of release.

Previously, the group's full-length album "FEARLESS" surpassed 380,000 pre-order copies. In 1 week of pre-order, the girl group had about 270,000 applications. Nine days later, this number increased to 110,000 copies.

This is quite a proud achievement for a rookie like LE SSERAFIM. The group gathers 6 members who are highly appreciated for their visuals including Sakura, Kazuha, Eunchae, Garam, Chaewon and Yunjin. However, besides congratulating the group's achievements, some netizens still took advantage of "sarcastic" two girls who were involved in scandals, namely Garam & Chaewon.

If Chaewon is known as a former member of IZ * ONE - a girl group caught up in a vote-rigging controversy, Garam has been constantly exposed to school violence recently, even being called by netizens to be removed from the group.

Although the controversy of member Kim Garam has not been clarified yet, making many people uncomfortable, but in general, LE SSERAFIM still had a pretty good debut and exceeded many public expectations.

"BTS sister" Kim Garam wrote a letter after being kicked out of the group, being used by HYBE for PR for NewJeans? Hoàng Phúc13:39:48 11/08/2022Kim Garam - a former member of the group Le Sserafim suddenly stated that he did not bully or boycott his classmates. Many people believe that the management company has taken advantage of the female idol to PR for domestic chickens. On August 11, Kim Garam wrote a letter...