When The Ring Phone was canceled, the audience put pressure on the broadcaster

On the afternoon of December 6, the social media accounts of South Korean broadcaster MBC officially announced: "Episodes 5 and 6 of the drama "When the Phone Rings" broadcast on December 6 and 7 will be canceled due to special news." MBC hopes that the audience will understand because of this change.

Previously, "When the Phone Rings" was scheduled to air at 21:50 every Friday and Saturday (Korean time). According to the media, due to the upheaval of the political situation in South Korea, domestic broadcasters have canceled entertainment programs and dramas to replace them with other special news.

However, this information angered the international audience. Under MBC's post on Instagram, as of the evening of December 6, there were nearly 15,000 comments expressing frustration, saying that MBC was unprofessional and disrespectful to viewers.

A comment that received 3,600 hearts said: "If the ratings of this movie drop, it may be because it is constantly canceled. Viewers have been very enthusiastic about the film, but if it continues to be interrupted, viewers may lose interest and start watching other films."

Other viewers were angry because they paid for the Netflix platform to be able to watch the movie for 2 episodes a week. But now they have to wait because the TV station announced the cancellation.

International audiences suggested that MBC let Netflix release the film on a normal schedule in other countries, if MBC cannot broadcast it seamlessly. Others regretted that "When the Phone Rings" was handed over to MBC. They think that if it was another channel like tvN, there would be no interruption of the movie.

A comment that received a response stated: "K-dramas (Korean dramas) are now not only for Korean audiences anymore, they have a global fan base that is eagerly waiting for each episode. It's disappointing that episodes aren't released on time.

Netflix, it's already 2024, and K-dramas are being watched more than ever. It's time for you to really care about the global audience and ensure timely release schedules for all shows."

The postponement of Korean dramas is not uncommon in the past. But at the moment, "When the Phone Rings" starring Yoo Yeon Seok and Chae so Bin is a hot movie, ranking in the Top 2 in terms of views in the past week on Netflix globally. Therefore, the audience reacted more harshly when the film was not broadcast on schedule, even though there were only 2 episodes a week.

Meanwhile, movies produced by live online platforms always release multiple episodes at the same time, or broadcast an entire season in 1 day. Viewers on Netflix are impatient when the platform has to depend on the showtimes of Korean broadcasters.

When the Phone Rings revolves around the arranged marital relationship between Baek Sa Eon (played by Yoo Yeon Seok) and Hong Hee Joo (played by Chae so Bin). Baek Sa Eon is a spokesman for the presidential office, and his wife, who has been mute since childhood, is now a well-known sign language interpreter.

They have been married for 3 years but have always been in a cold state. In fact, Hee Joo is just a relative of his sister - who ran away before the wedding day. One day, their peaceful married life is suddenly disrupted by an anonymous call.

The effect of When the phone rings shows that the general drama series is still popular if the script has many new episodes, plus a strong cast. The fashion of the characters, the rich backgrounds are also the attraction of the film. Many viewers put When the phone rings on the scales to compare it with Di Ai Wei Venture - a fairly famous Chinese film. Although they share the same motif, the work with Bach Loc and Vuong Hac De is criticized for being far behind.

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