Dich Le Nhiet Ba, Cuc Tinh Y and a series of Cbiz stars were criticized for their ridiculous PR tricks

The People's Daily of China recently published an article criticizing the use of topics with excessive praise for acting on social networks.

Excessive PR shows

According to 163, on March 18, the keyword "Always trust Dilraba's acting" became the most discussed topic on the Chinese social network Weibo, but did not make the actress praised. receive criticism. The audience thinks that this topic is too much praise for Dilraba's acting, while the ability to perform the role of Xinjiang beauty is still bad.

"Always believe in acting, these uplifting words are only suitable for real actors. Even the post-warriors and queens like Chau Tan, Zhang Ziyi, and Ton Le are not all good movies." "Fans love it blindly, is she worthy of these words?", the audience was annoyed by the articles that exaggerated Dilraba's acting.

The news site also analyzed that the crew of Ngu Giao Ky often used controversial topics to attract the attention of the audience. Previously, the keyword "Terp Ba with short hair looks like a teenager" entered the top hottest topic on social networks with hundreds of millions of mixed comments. Many people believe that Dich Le Nhiet Ba's hair is fake, causing discomfort during the movie watching.

In addition, the male lead in the film, Nham Gia Luan, also became the focus of the hot search keyword "Nham Gia Luan changed 6 expressions in 30 seconds". While the first episodes, Nham Gia Luan's acting had no breakthrough.

Before that, Manh My Ky was also reacted by public opinion because he was too much of a PR management company. Specifically, the producer of the film My Heart Soars praised her for her excellent acting. Director Vuong Phong Phong affirmed that even if he chose again, he still gave the female lead role to Manh My Ky.

Vuong Phong Phong praised Manh My Ky as "the new generation Chau Dong Vu", "a star with unlimited potential of Chinese cinema". However, in the behind-the-scenes video posted, Manh My Ky did not understand the emotions of the role, constantly asking the director how to express the character's psychology.

According to QQ, the management company as well as the crew exaggerated the acting ability of Manh My Ky. The audience is skeptical about the authenticity of these comments because in 2020, Manh My Ky had to receive the Golden Broom award for the worst performance in the movie Tru Tien (the movie version).

Cuc Tinh Y is also often criticized by the media for his stereotyped acting and less expressive face. However, when the movie Gia Nam Story was screened, the topic "Cuc Tinh Y's crying scene is too good" was also prominent on social networks. In this scene, Cuc Tinh Y's acting did not create emotions. By the end of 2021, Cuc Tinh Y also received the Golden Broom Award for Most Disappointing Actress for this project.

In addition, actors such as Vuong Nhat Bac, Angelababy, Vuong Tuan Khai, and Duong Sieu Viet have all been controversial for a series of "hot search" that praise their acting too much compared to their actual ability.

According to the People's Daily, marketing for each film and role is necessary and appropriate to reality, but excessive marketing will lead to viewers' objections.

"The achievement figures can prove commercial value, but cannot confirm the artistic quality of the film," the People's Daily wrote.

Consequences of racing for achievements

According to Sina, at the beginning of February, the movie The Beginning, starring two young actors Trieu Kim Mai and Bach Kinh Dinh, received the audience's love. However, later, the project was criticized for having too many related keywords and topics (hot search) appearing on Weibo's entertainment message board. After only 5 days of airing, there were 303 hot searches about the movie.

The fact that the movie "The Beginning" took over the entertainment news is considered an unprecedented case. Featured film projects, starring the hottest actors (traffic stars), also don't have such a large number of hot topics.

However, Sina assessed that the number of hot topics of "Start" is high, but the number of audience comments in each topic is not high, which is a paradox that makes the public suspect that the film crew spent money to buy PR posts on social networks. festival.

Sina said that the race for achievements is becoming a problem in the Chinese-language entertainment world, prompting film crews to falsify data. Previously, the film Liang Yu, starring La Van Hi and Cheng Tieu, was discovered to have skyrocketed by one million views in just one minute.

In addition, the film "Female Psychologist" by Yangtze and Jing Bairan is also suspected of having an abnormal increase in views. The film increased 800 million views in just one day and quickly reached the milestone of 1 billion views, creating the feeling that the project is being warmly received by the public.

People's Daily commented: "The phenomenon of film crews taking advantage of fans of famous stars, and groups of social network users hired to comment (also known as marines) to control comments. , plowing data is increasingly popular.Some movies have a high temperature (media index on screening platforms), but not many people discuss and evaluate the quality. so rare, drowned by the inaccurate assessment of marketing accounts".

The People's Daily took for example many films such as Huu Phi, Du Sinh, Ngu Giao Ky, You are my pride... which had a 5-star rating even before the movie was screened. This creates good publicity for the film, but reflects the lack of realism in the current entertainment industry.

The People's Daily also said that the public is feeling dissatisfied with excessive marketing television productions or grouping of marketing accounts on the forums.

"These problems are ruining the space for objective film commentary. The evolving cinema will include both praise and criticism, but bubble phenomena should not be tolerated on the internet. social networks," the newspaper wrote.

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