BLACKPINK continues to decline, disappearing on the Kpop map, a name that broke through and quelled the rebellion

Korea's top girl group - BlackPink makes Kpop fans worried as they continue to decline in performance and disappear from the Kpop map. In the first 3 months of 2024, due to negligence, the results were too tragic for these 4 'Black Huong' girls.

The Korean Brand Reputation Research Institute has just announced the brand value rankings of Korean singers in March. In particular, Blackpink and BTS dropped deeply, LE SSERAFIM and BIBI entered the top 3.

From February 23 to March 23, the Institute analyzed big data about singers currently promoting in areas including consumer participation, media activities, communication, community activities, etc. .

The Blackpink group is being criticized for their declining performance in Kpop.

Based on the analysis results, singer Lim Young Woong ranked first with a total of 6,958,810 brand value points, demonstrating his strong brand value. K-Pop girl group LE SSERAFIM ranked second in March with 4,755,472 points, followed by singer BIBI in third place with 4,518,031 points.

In this chart, BTS and Blackpink dropped quite deeply. The reason is because BTS members are participating in military service so their activities are temporarily suspended.

Meanwhile, Blackpink is focusing on developing solo careers for its members, so they have not released any group products yet.

Top 30 Korean singers in terms of brand value in March, in order: Lim Young Woong, LE SSERAFIM, BIBI, IU, TaeYeon, Seventeen, (G)I-DLE, TWICE, IVE, Black Pink, RIIZE , Na Hoon Ah, NewJeans, Lee Chan Won, Kim Ho Joo, aespa, Sung Si Kyung, BTS, Young Tak, Jung Dong Won, NCT, Oh My Girl, EXO, Song Ga In, Red Velvet, DAY6, Lee Seung Yoon , Zico, K.Will and Byeol.

The reason why BlackPink has been struggling recently is partly due to the end of their contract with YG. Recently, rumors about YG spending up to 7.7 million USD for each Blackpink member after releasing the 2023 financial report became a hot topic online. On March 21, YG Entertainment released its financial report for 2023, in which a huge amount of 41 billion won (nearly 30.8 million USD) was recorded in the "Special Payment" category. .

According to Xports News , this is a deposit to recruit artists to sign an exclusive contract with the company. Last year, YG did not sign new or extended contracts with any artists, leading to speculation from the media about this money being spent on the four members of Blackpink to renew their contracts.

Xports News believes that, if this information is accurate, Jennie, Lisa, Rosé and Jisoo will receive more than 10 billion won (about 7.7 million USD) each. The online community is "exciting" at this information and many people are asking questions about the length of the contract between Blackpink and YG.

Currently, YG remains silent on all related information. At the end of 2023, YG confirmed that Jennie, Lisa, Rosé and Jisoo will continue to be members of Blackpink and an exclusive contract with this group has been signed.

A company spokesperson said: "We have completed the renewal of exclusive contracts for all 4 Blackpink members, artists under the company, based on strong trust after careful discussion. with the group".

The group's plans include releasing a new album and going on a global tour. However, none of these four members have renewed their individual contracts with YG, which means their personal activities will be managed by other agencies.

V (BTS) released a MV hinting at his relationship with Jennie, has it not ended as rumored? JLO17:26:02 16/03/2024V of BTS has just released a new MV called FRI(END)S. The MV is creatively and uniquely made as it shows V being torn between two worlds. However, the character mentioned is Jennie.