BABYMONSTER has a "misfortune" with Forever, being scrutinized for a series of absurd points, shrill fans

YG's rookie girl group - BabyMonster, continues to face a wave of fierce controversy surrounding the summer comeback song, called Forever. It seemed to be well received, but on the contrary, 7 girls had to receive negative news in a row.

It seems that the road to success is especially difficult for the bright rookie of the 5th generation BABYMONSTER. After much controversy surrounding last year's debut, BABYMONSTER members continue to face criticism for their latest comeback, with the song "FOREVER".

At 0:00 on July 1, Korean time, BABYMONSTER released the official music video for their latest comeback single, "FOREVER". The stunning clip is set in what appears to be a fashion event, showcasing the dazzling princess elegance of the seven BABYMONSTER members.

While BABYMONSTER put on perfect performances with rapping, dancing, and singing, the members faced unexpected criticism shortly after the release of FOREVER. Unlike previous criticisms that mainly focused on the outdated ways of media campaigns, this time fans criticized BABYMONSTER for the English lyrics of "FOREVER".

Simply because BABYMONSTER's "FOREVER" has more English lyrics than Korean. Not only that, but Korean fans also started throwing stones at BABYMONSTER on online communities because the song allegedly misused English and only had Korean for low-quality parts such as and basic words.

Therefore, besides those who praise the BABYMONSTER members for their impressive skills, it is not uncommon for the disappointment of what the group presents, which is constantly overflowing.

It seems that Korean fans have long begun to feel uncomfortable with K-pop girl groups increasingly using English in their lyrics. However, with K-pop heading to the global market, this is really considered inevitable.

In fact, Korean researchers also said that global Kpop consumers are dominating the market compared to domestic consumers. Therefore, they believe that it is not necessary to limit the language to just Korean.

"After BlackPink's global success, the girl group market that previously focused only on domestic consumption has expanded overseas, leading to an increase in the use of English. The more overseas consumers the group, the higher the rate of English usage. The current generation has no aversion to English lyrics and this phenomenon is reflected in the charts. Therefore, it is no longer necessary to limit the lyrics to Korean," the expert said.

With a hint of 1980s synth pop, "Forever" is a vibrant dance song, with lyrics expressing the girls' shining confidence. Besides, "Forever" also has many rap segments with YG's hip-hop colors.

The MV "Forever" is directed by director Sam Son, who has created many popular Kpop MVs such as "Drama" - aespa, "I am" - IVE, "Invu" - Taeyeon, MV series "Tomboy", "Nxde", "Queencard", "Super lady" - (G)I-DLE... So, Baby Monster has brought a different image since its debut. Instead of a personality style like the MV "Batter Up" or "Sheesh", in the MV "Forever" the members pursue a feminine and sweet image.

Previously, there was also an opinion that the 7 members (Rami, Ruka, Asa, Ahyeon, Pharita, Rora, Chiquita) had performed well in terms of skills, and their beauty was also very outstanding. But the song "Forever" was criticized as "old", "outdated", "just like the song from 10 years ago". In addition, on social networks, YG was also stoned harshly, Baby Monster's fans created a wave of protest against YG's letting Baby Monster release music at 0:00. They think that releasing music at 0:00 puts the members at a disadvantage on domestic and international music charts.

BABYMONSTER "ăn gạch" te tua vì YG, khán giả chỉ trích "ông lớn" xuống cấp Gia Nhi15:58:54 06/07/2024Sau màn comeback chấn động mùa hè của 7 cô gái tân binh nhà YG - BabyMonster, bên cạnh những ý kiến tích cực, thì phần lớn đều cho rằng YG đang có những nước đi sai lầm trong việc quảng bá MV mới cho các cô gái.