BABYMONSTER tái xuất, YG bị ném đá với chiến lược không giống ai, fan thất vọng
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YG's rookie girl group BABYMONSTER has just made a shocking summer comeback with the MV Forever. However, just released in less than 24 hours, 7 girls had to receive a series of mixed opinions, including criticizing this song as a product 10 years ago.
At 0:00 on July 1 (Korean time), YG Entertainment's girl group Baby Monster released the single "Forever" on digital music platforms and the official MV on YouTube. This is the song that paves the way for Baby Monster's first full-length album, which is scheduled to be released in September or October this year.
With a hint of 1980s synth pop, "Forever" is a vibrant dance song, with lyrics expressing the girls' shining confidence. Besides, "Forever" also has many rap segments with YG's hip-hop colors.
The MV "Forever" is directed by director Sam Son, who has created many popular Kpop MVs such as "Drama" - aespa, "I am" - IVE, "Invu" - Taeyeon, MV series "Tomboy", "Nxde", "Queencard", "Super lady" - (G)I-DLE... So, Baby Monster has brought a different image since its debut. Instead of a personality style like the MV "Batter Up" or "Sheesh", in the MV "Forever" the members pursue a feminine and sweet image.
However, Korean audiences have mixed reactions to this MV. Many opinions say that the 7 members (Rami, Ruka, Asa, Ahyeon, Pharita, Rora, Chiquita) have performed well in terms of skills, and their beauty is also very outstanding. But the song "Forever" was criticized as "old", "outdated", "just like the song from 10 years ago".
On theqoo, the audience commented: "The song is too old. The members are all good but it's really a waste of talent", "Seriously, it's like a song from more than 10 years ago", "It's unbelievably outdated", "Like the song from T-ara's time, I can hear the part of Jiyeon, Soyeon, and Eunjung", "Why does the sound feel so bad. Is there a problem with production capacity?" ,...
In addition to the negative feedback, the rap part of Asa member in Forerver is considered the part that saved the MV. "Forever" is a vibrant, playful dance pop song, with lyrics showing the girls' confidence to shine. The song is commented to have a very different color from what YG Entertainment has directed for Baby Monster in "Batter Up" or "Sheesh".
However, just like YG's known hip-hop strength, the rap segments undertaken by 2 members Asa and Ruka are still the highlight of the whole song.
Notably, Asa had a surprising performance of fast flow (fast rap) skills. In the rap segment that only lasted about 6 seconds, Asa proved his ability to rap quickly and extremely smoothly. Along with that, the combination of Chiquita's solo dance performance, has made this segment the most impressive highlight in the MV.
From the very beginning, Asa has been recognized as the most skilled rapper in the group. In Kpop, most of the members who take on the role of rappers in girl groups do not compose themselves. But Asa was known for his ability to compose early on.
In the final Baby Monster member selection program posted by YG, Asa performed a song she wrote her own lyrics called "Diary". Asa is also the only member of Baby Monster to write and compose the group's debut song "Batter Up". In a behind-the-scenes video recording the song "Sheesh", it was Asa who taught the youngest sister Chiquita how to rap.
In an article, YG once emphasized: "ASA's musical ability is on a different level. She shocked everyone with her tongue-in-cheek rap with her rhythmic ability. She also shed tears when practicing her self-composed song 'Diary', which shows how passionate she is about music." BigTone producer said, "She's a perfectionist, always absorbing what I teach and bringing it back even better."
BABYMONSTER "ăn gạch" te tua vì YG, khán giả chỉ trích "ông lớn" xuống cấp Gia Nhi15:58:54 06/07/2024Sau màn comeback chấn động mùa hè của 7 cô gái tân binh nhà YG - BabyMonster, bên cạnh những ý kiến tích cực, thì phần lớn đều cho rằng YG đang có những nước đi sai lầm trong việc quảng bá MV mới cho các cô gái.
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