BABYMONSTER "eats bricks" because of YG, the audience criticizes the "big guy" for deterioration

Gia NhiJul 06, 2024 at 15:58

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After the shocking summer comeback of 7 YG rookie girls - BabyMonster, besides the positive opinions, most of them think that YG is making wrong moves in promoting the new MV for girls.

Recently, on social networks, many fans of the K-pop girl group Baby Monster (including Rami, Rora, Asa, Ruka, Ahyeon, Pharita, Chiquita) expressed their confusion over the promotional schedule arranged by YG Entertainment's management company for the group, after reappearing with the single "Forever".

BABYMONSTER eats bricks because of YG, the audience criticizes the big guy for deterioration - Photo 1

"Forever" was introduced as the song that paved the way for Baby Monster's first full-length album, which is scheduled to be released in September or October. But even though it is an important product, Baby Monster's promotion schedule is still very "dripping".

Accordingly, "Forever" was released on July 1, but it was not until nearly a week later, on July 6, that Baby Monster had its first stage performance on the program "It's Live". Then there was the stage on July 7 on the Inkigayo show and on July 11 on the M Countdown show.

BABYMONSTER eats bricks because of YG, the audience criticizes the big guy for deterioration - Photo 2

Many people think that the fact that the group has a stage to promote "Forever" after so many days since its release has missed the best opportunity for the song to be more popular. At the same time, accumulating points late will reduce the chances of winning on weekly music shows.

On the other hand, "Forever" is having a backward domestic and international performance. In Korea, the song has "splashed" from most of the Top 100 of the top music charts such as Melon, Bugs, Genie...

BABYMONSTER eats bricks because of YG, the audience criticizes the big guy for deterioration - Photo 3

The performance of "Forever" on Spotify has also decreased significantly compared to the previous song. "Forever" recorded only 372,319 streams on the first day of release, did not enter the global Spotify charts, and more than halved the number of streams compared to "Sheesh" (820,811 streams on the first day).

As of July 4, "Forever" reached a total of 3,623,534 streams on Spotify globally, down more than 3 million streams compared to the first 4 days of "Sheesh". YG's unreasonable promotion schedule may cause Baby Monster's achievements to decline even more.

BABYMONSTER eats bricks because of YG, the audience criticizes the big guy for deterioration - Photo 4

Previously, on social networks, Baby Monster's fans created a wave of protest against YG's letting Baby Monster release music at 0:00. They think that releasing music at 0:00 puts the members at a disadvantage on domestic and international music charts.

"Hi YG, we ask the company not to continue releasing Baby Monster's music at 0:00. Because this does not bring any benefit to the group and also affects the national and international rankings. Please change to a normal time frame, please" - many fans posted this status line on social network X (Formerly Twitter) to form a wave of protest against YG's way of working.

BABYMONSTER eats bricks because of YG, the audience criticizes the big guy for deterioration - Photo 5

In addition, the fact that YG announced that it would release a dance MV "Forever" at 0:00 on July 5 (Korean time) made many people even more dissatisfied. Because releasing the dance MV after 5 days of the official MV release will make the members lose heat and at the same time find it difficult to create trends on social networking platforms.

Forever is the song that paves the way for Baby Monster's first full-length album, which is scheduled to be released in September or October this year. With a hint of 1980s synth pop, "Forever" is a vibrant dance song, with lyrics expressing the girls' shining confidence. Besides, "Forever" also has many rap segments with YG's hip-hop colors.

BABYMONSTER eats bricks because of YG, the audience criticizes the big guy for deterioration - Photo 6

The MV "Forever" is directed by director Sam Son, who has created many popular Kpop MVs such as "Drama" - aespa, "I am" - IVE, "Invu" - Taeyeon, MV series "Tomboy", "Nxde", "Queencard", "Super lady" - (G)I-DLE...

So, Baby Monster has brought a different image since its debut. Instead of a personality style like the MV "Batter Up" or "Sheesh", in the MV "Forever" the members pursue a feminine and sweet image.

BABYMONSTER eats bricks because of YG, the audience criticizes the big guy for deterioration - Photo 7

However, Korean audiences have mixed reactions to this MV. Many opinions say that the 7 members (Rami, Ruka, Asa, Ahyeon, Pharita, Rora, Chiquita) have performed well in terms of skills, and their beauty is also very outstanding. But the song "Forever" was criticized as "old", "outdated", "just like the song from 10 years ago".

BABYMONSTER eats bricks because of YG, the audience criticizes the big guy for deterioration - Photo 8

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