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Pickleball has not only attracted the attention of players but also created a trend for artists. The trending song "Pickleball" by Do Phu Qui, which was hot recently, had to give way to the MV "I love Pickleball" by Cat Tien.
On November 15, 2024, Do Phu Qui's MV "PICKLEBALL" was officially released and immediately attracted strong public attention. However, instead of receiving compliments, this song caused fierce controversy. Many people did not hesitate to call it "musical pain" or commented that "it's so bad that it's listened to a lot".
Although the MV was called a "musical disaster" by netizens, the strange thing is that the melody "I promise you pickleball" is becoming a phenomenon on social networks, attracting widespread attention. By December 1, the MV had reached more than 2 million views and entered the Top 25 trending music categories on YouTube. The song has successfully gone viral, especially on the TikTok platform, where "beyond pickleball" has become a popular slang phrase.
The strange melody and confusing lyrics might seem like the factors that make the song a failure, but in fact, these are the very points that make "PICKLEBALL" an extremely interesting and impressive creative subject. From TikTok to Facebook, this song appeared in a series of humorous parodies, causing the online community to be divided into two distinct factions. One side condemned it, calling it a "disaster", while the other side couldn't stop replaying it and some even said that after listening to it a few times, they felt "addicted" to this song.
After the song Pickleball by Do Phu Qui was performed at the Anh Trai Say Hi concert at My Dinh Stadium (Hanoi), despite mixed opinions, another song about this hot sport quickly attracted attention on social networks.
The song I Love Pickleball by Cat Tien, released two months ago, is currently receiving much attention from the public. Similar to Do Phu Qui's song, this song has also encountered much controversy and is considered a "musical disaster." Some people think that I Love Pickleball sounds like background music in supermarkets or ward loudspeakers. Although it has not received positive feedback from listeners, music products about this sport are still continuously released.
This phenomenon reflects the boom of pickleball in Vietnam, as the sport has increasingly become a part of popular culture and a source of creative inspiration for many artists. However, there are also many cases of taking advantage of the pickleball craze to attract public attention.
According to YouNet Media's report on the hottest sports discussion trends on social media in 2024, public interest in pickleball is increasing rapidly. In the first 8 months of this year, pickleball attracted 189,000 discussions, a growth rate of 400%. In particular, in August, the number of discussions about this sport skyrocketed, 7 times, to 49,100.
The report also pointed out three main reasons for the pickleball "fever" this year: the participation of KOLs, domestic tournaments and competitions, along with the strong development of groups related to this sport on social networks.
Pickleball-related Facebook groups have also seen significant growth. Specifically, the Ho Chi Minh City Pickleball Group attracted 31,000 members, the Vietnam Pickleball Community had 69,900 members, and the Hanoi Pickleball Exchange attracted 163,800 participants.
One factor that cannot be ignored is the controversy surrounding pickleball, which has also contributed to the growth of the sport. Issues such as the controversial practice attire have received much attention and created heated discussions on social media.
Exploiting sports themes in music is nothing new. Popular sports songs such as Queen's "We Are the Champions", Shakira's "Waka Waka" or Shakira's "La La La" have all created a global craze. These songs have become symbols not only of sports but also of popular culture.
Thus, pickleball has transcended the limits of a sport, becoming an indispensable part of popular culture. The songs, although many consider them "disastrous," also contribute to the development of this sport.
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