aespa was suddenly criticized for not crying when receiving the award, TWICE was also dragged into the discussion?

Since their debut, it has become a bright name of Kpop, aespa has been constantly facing unnecessary market problems.

In 2021, aespa is considered the most impressive rookie in Kpop with many outstanding and recognized activities. Specifically, aespa has won many important awards even though it has only been in operation for 1 year. From winning on weekly music shows, "All-killing" all rookie awards, Bonsang to Daesang, the number of trophies that aespa has won must be called full.

When winning important and meaningful awards in their careers, idols are often extremely touched and can't hold back their tears. However, that doesn't mean idols have to cry by default when they receive an award. But recently, the fact that aespa didn't cry when receiving a series of big awards has become a topic of heated discussion by Knet. Even TWICE was also discussed. Accordingly, the TWICE girls often burst into tears when receiving the big award.

Many people think that aespa is really strong, some say that the group is emotionless when they don't cry on the stage to receive the award:

- Is there a difference in the truth?

- aespa is an AI group, so it's emotionless.

-Like TWICE is also receiving big awards very quickly, are they all crying? But to be honest, it's also weird. Maybe it's because there's no audience, so there's no emotion at all.

-Now there's even a group of people hating on because they don't cry anymore?

Since its debut, aespa has been constantly entangled in many controversial controversies. Among them, SM's rookie girl group that has made people excited because it's been less than a year since their debut, has received many ambassadorial contracts, promoting famous beauty and fashion brands.

Netizens can't help but suspect that aespa's abundant advertising resources are thanks to SM's support and favor. Then, many people commented that the group is going the way of BLACKPINK but is still immature.

On August 26, 2021, aespa officially became the muse of fashion brand Eider - a French brand. This is aespa's 3rd advertising contract within 1 month. The group's promotional photos are made in a youthful and fresh style just like their age. However, netizens think that the poses as well as the charisma of the 4 girls are not more special than the previous times.

Previously, aespa's promotional "deals" were also controversial. After only 3 months of debut, 4 girls have received valuable contracts, become ambassadors of luxury fashion brand Givenchy and on the cover of famous magazines. Netizens commented that aespa does not exude the fashion temperament and shows the spirit of a high-end fashion house. Appearing on the red carpet with Givenchy costumes, the group was immediately criticized for "alum".

When the talk had not yet subsided, aespa continued to become the face of CLIO cosmetic brand. This time, there weren't as many negative comments as before. In the promotional photos for CLIO, aespa wears makeup in a more mature and mature style than her real age.

Soon after, aespa continued to cause fever when becoming the face of Mediheal. Different from the old makeup style when promoting CLIO, the aespa in the photo series released by Mediheal exudes youthfulness and radiance. The group's light style and white outfit give off a comfortable feel. However, fans were annoyed because the members' faces were edited too much, looking different from real life.

In particular, fans didn't even recognize NingNing because the member's face was edited too much. Fans are also annoyed by the fact that aespa members already have beautiful beauty and of course they don't need to use photoshop so much.

Witnessing the series of huge advertising "deals" of aespa, many people immediately remember the popular girl group BLACKPINK. Netizens believe that the company is trying to make aespa follow the path of high-end brand ambassadors like YG's "chicken". However, while BLACKPINK seniors are praised for their beautiful body proportions and trendy fashion aura, aespa is much worse.

Launched in 2016, BLACKPINK quickly caught the attention of the public and received invitations to cooperate with several brands. But at that time, they only received one title as the muse of the Saint Scott bag brand.

It was not until 2018 that BLACKPINK became the face of OLENS, Mise en Scène and Vinyl Makeup brands. Since then, the girls have officially covered the fashion field. Although the steps are much slower than the aespa juniors, now, the 4 members of BLACKPINK are all successful, in turn being ambassadors of luxury brands such as Chanel, Dior, Celine, Saint Laurent...

Fans clearly see the path SM is orienting for aespa. The group debuted as an idol, but the ambition was to encroach on the model field. However, with what is being shown, aespa has not really convinced the public. In terms of charisma and ability to "weigh" the brand, netizens think that aespa needs more effort.

aespa dễ dàng "đánh bại" Blackpink để lập kỷ lục mới, ngày vượt mặt đàn chị không còn xa? Hoàng Phúc07:24:15 13/08/2022aespa là một trong những nhóm nhạc nữ tân binh làm mưa làm gió trên các bảng xếp hạng Kpop. Từ khi thành lập đến nay, họ đã tạo nhiều thành tích khủng. Trong đó, không ít kỷ lục vượt qua các đàn chị như Blackpink, TWICE