IVE's comeback has clashed with BLACKPINK, TWICE and SNSD: Will it be "smells"?
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Netizens are looking forward to the debut of the new g.irl group HYBE.
The Kpop g.irl group battle in 2022 is expected to be extremely tense with many comparisons between the current "hot" Gen 4 rookies such as aespa, IVE, STAYC, JYP's new g.irl group,... In addition to these The name mentioned above, the "emerging boss" HYBE also contributed to the fun by "teasing" many times that it would release up to 2 new g.irl groups, one of which is a "stranger and familiar" group thanks to the presence of the members. former member of IZ*ONE.
After a lot of information dripped, recently, HYBE started to make a move to signal that the debut date of "BTS's sister" is coming very close. Specifically, on January 12, the profile of a g.irl group named LESSERAFIM was published on the Namuwiki page. While before that, HYBE had registered the copyright of this name from October 12, 2021.
According to rumors, LESSERAFIM will consist of 6 members. In particular, Miyawaki Sakura (1998) and Kim Chaewon (2000) are two former members of IZ*ONE. Heo Yunjin (2001) was a contestant on the TV show Produce 48.
In addition to these 3 familiar faces, the group also owns 3 new elements: Soobin (2001), Yijun (2004) and Chaemin (2006). In particular, Sakura is the only beauty with Japanese nationality, Yijun is Taiwanese, the rest of the members are Korean.
It is not known how capable the rookie of the HYBE family is, but in the immediate future, the group's visual has received compliments from netizens. Sakura is inherently the top beauty in IZ * ONE. She and Chaewon also have a loyal and large fandom from the Korean and Japanese markets. The remaining 4 new elements also have youthful and pure facial features.
Besides the visual element, the group's name LESSERAFIM also impresses Kpop fans because it sounds "like poetry like flowers", full of art. Many people think that this name is reminiscent of IZ * ONE's fairy concept in the past. In addition, the concept of Les Seraphim - the meaning of 6-pointed angels is also speculated to be the inspiration for the name and concept of LESSERAFIM.
Before the news that HYBE X Source Music's g.irl group was about to debut, it seemed that netizens were half excited and half sad. Many people suddenly remembered the scandal of G-FRIEND's quick disbandment and expressed that even if they wanted to, it would be difficult to fully support the new g.irl group.
Currently, in the Gen 4 g.irl group, IVE and aespa are the two hottest names at the moment. Both g.irl groups have things in common such as possessing an attractive lineup, having new generation "IT Girls" elements like Karina, Jang Wonyoung. Accordingly, IVE and aespa are expected to soon surpass many seniors to become the new national group.
Most recently, the Korean Business Research Institute has revealed the brand reputation rankings of January 2022 for g.irl groups through analysis of consumer participation, coverage on digital platforms, etc. media, interaction and community index of different g.irl groups.
As a result, BLACKPINK won the top 1 with a brand value of 5,619,627, marking an 8.42% increase in their score since December.
IVE was in second place when they first appeared on the list with a brand reputation index of 5,442,980. This is the first month that a rookie g.irl group has been included in the rankings of the Korean Business Research Institute. However, with 2nd place, they are showing a spectacular breakthrough.
aespa maintains third place with a brand reputation index of 3,497,177, marking a 27.08% increase in their score since last month.
TWICE came in at 4th place with a brand reputation index of 3,067,624, while Red Velvet topped the top 5 with a total index of 2,547,622 for January.
Previously, in the top 10 most searched Kpop g.irl groups in Melon in December 2021, IVE also won the top spot with 286,540 searches, aespa ranked second with 279,649 searches.
As can be seen, IVE and aespa have surpassed a series of other heavyweights such as TWICE, BLACKPINK, Red Velvet... in many charts.
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