BLACKPINK will be "threatened" by YG's new girl group, will the internal "subversion" happen?

Can BLACKPINK keep its heyday when YG's new girl group debuts?

In recent days, the BLACKPINK fan community has been stirred up by the news that YG postponed BLACKPINK's comeback to prioritize the debut of a new girl group in 2022. Although this information has not been confirmed, it has caused a lot of BLACKPINK fans to explode. angry.

Here are the reasons why many fans feel "threatened" when YG is about to launch a new girl group project. Will the birth of the group "sister BLACKPINK" greatly affect the comeback productivity as well as BLACKPINK's position in the Kpop market?

1. 2022 - the "golden" time to compete for the Gen 4 position

After 1 year of successful promotion of aespa, along with extremely potential competitors such as IVE, KEP1ER or the upcoming new girl group JYP and HYBE, 2022 is considered a "golden time" for companies Strategic investment, competitive position for the Gen 4 race. Can't wait to delay anymore, YG is forced to "launch" female rookies soon, otherwise they will be left behind in the Gen "war god" lineup. 4 extremely outstanding above.

In this extremely important time, YG will surely have a methodical strategy for the debut of the girl group "Junior BLACKPINK". The company is forced to give the number 1 priority in 2022 to the rookie girl group project. If BLACKPINK makes a comeback before this girl group debuts, BLACKPINK's fame and influence will overwhelm their juniors. Therefore, it is likely that YG will focus on debuting juniors first, and BLACKPINK's return will be... "later".

2. YG Tradition: There is new and old!

YG's story of "new and old" is no stranger to fans who have "followed" this company since Gen 2. Unlike SM or JYP, YG owns very famous groups, but the way they are managed. is quite clumsy, the music production process is very "arbitrary", unprofessional. YG's "conservative" music views make the company too dependent on "intrinsic" producers, rarely hiring outside producers to make music for artists. Therefore, the production capacity of YG artists is very meager, leading to the situation: senior artists will have to "give up", "share less" of the producer's time for the junior generation. .

BLACKPINK fans are worried that YG will "abandon" the group because of their upcoming juniors. It's not a "false" fear that can actually happen. Previously in 2009-2010, when 2NE1 had just debuted, YG had a time to "ignore" BIGBANG, causing the VIP community to simultaneously send petitions. In 2016, YG focused on BLACKPINK's debut, and could not "hug" 2NE1 more - and pushed the group to the end of disbandment.

Of course, BLACKPINK is currently the number 1 "goddess" of YG, the group that brings in the most revenue in the company. YG definitely won't be able to "kick" BLACKPINK like it did with 2NE1. But the fact that YG cannot "wholeheartedly" give BLACKPINK as it was when the group first debuted is "foreseeable". Every company operates with a business purpose, and wants to make a profit as quickly as possible. In order to accelerate the rate of profit of the new girl group, the group must be given the highest priority at this time.

That's why, Blinks, "prepare yourselves"! BLACKPINK will come back eventually, but the group is unlikely to come back... 3 times like 2020, or will continuously produce content like in 2016-2017...

3. Kpop's "old bamboo shoots grow" rule

The inevitable rule of the Kpop music industry is: if there is an up, then there will be a down, there is a peak, there will be a time of "decline". During the generational transition between Gen 3 and Gen 4 occurring in 2021, it can be seen that the public is very interested in the new generation of idol groups. In 2022, Gen 4 groups promise to continue to break through and "master the game" of the Kpop racetrack. BLACKPINK's "hibernation" for too long, or the debut of a new girl group from YG, may cause a part of BLACKPINK fans to switch to their juniors. It's a perfectly possible reality of any K-pop group that's active.

4. The "serious" potential of the new girl group YG

Of course, another reason why fans are worried about BLACKPINK's future is the "risk" that juniors will replace the "queen" of seniors! Of course, BLACKPINK's level is unlikely to be "toppled" overnight, but with YG's music quality, rigorous training process and "human eye", it is likely that the new girl group will "make it". story" in the future?

Currently, YG is extremely tight-lipped about the new girl group. So far, no information has been revealed, about the group's name, number of members, concept... Korean media think that the group will be called Baby Monster. Industry insiders predict that this is a girl group that keeps YG's hip-hop essence, but the color and image are different from BLACKPINK. Some rumors say Baby Monster has 5 members.

In August 2021, Noh Hee Young, CEO of YG Foods, mentioned YG's new girl group in a conversation on Hotdog TV: "There will be a new girl group following BLACKPINK debut, they are Baby Monster. They are not. No kidding, it's like 10 Jennie." Noh also said that this rookie has a lot of potential and fans can have high expectations for the group.

The more information about the group is kept secret, the more curious it will be when debuting, creating explosive reactions. With the name "BLACKPINK's sister", as the next generation of YG's hip-hop girl group tradition, let's wait and see how these rookie girls will "launch"! Will BLACKPINK "stand" against the heat of young, beautiful and talented juniors? Let's wait and see what will happen to the situation of YG in 2022!

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