1xBet and Paris Saint-Germain extend partnership for 3 more seasons

The global betting company has extended its partnership with Paris Saint-Germain, continuing as the Club's Official Partner for the next three seasons.

The partnership between 1xBet and Paris Saint-Germain has proven to be fruitful, and the new agreement is a natural continuation of this successful partnership. Over the years, Paris Saint-Germain has consolidated its position in world football. The 2024/2025 season marks a historic season for Paris Saint-Germain, with resounding successes both domestically and internationally. For 1xBet, the company has expanded its customer base and increased its global presence.

In the coming seasons, 1xBet will continue to act as the Official Betting Partner, with its logo appearing on LED panels and 3D carpets displayed at an international level. The cooperation also includes the creation of joint content on social media and other digital platforms of Paris Saint-Germain. In addition, 1xBet will regularly invite legends of the French club to participate in activities, providing a unique experience for 1xBet fans and partners.

"We are delighted to extend our partnership with 1xBet, a global brand that shares our desire for innovation and international growth. Together, we have achieved many remarkable milestones, and this new agreement will allow us to engage more deeply with our global fan community, create unique experiences and continue to build on Paris Saint-Germain's great momentum both on and off the pitch," said Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain.

"For 1xBet, the partnership with Paris Saint-Germain makes strategic sense. The extension of the agreement demonstrates stability and mutual trust. We are proud to have been part of the club's great successes in recent years and are confident that many more victories are ahead," said a 1xBet representative.

About Paris Saint-Germain

Founded in 1970 and winning the UEFA Champions League for the first time in 2025, Paris Saint-Germain (PSG) is France's most successful sports club and a leading force in Europe. Owned by Qatar Sports Investments (QSI) since 2011, PSG has developed into a multi-sports organisation, excelling in men's and women's football, handball, judo and eSports. In 2022, Arctos Partners (USA) invested in the club to support its long-term growth strategy. With a global fan base of over 500 million and over 230 million social media followers, PSG has become a cultural icon, located at the intersection of sport, fashion and entertainment. Partnerships with global brands such as Jordan have cemented PSG's position as a globally recognised lifestyle brand. In 2024, the club inaugurated the PSG Campus, a state-of-the-art facility that sets new standards for athlete development and performance. As the “Club of the New Generation”, Paris Saint-Germain combines sporting excellence, cultural influence and social impact to shape the future of sport and society.

About 1xBet

1xBet is a globally renowned company with 18 years of experience in the online betting and gaming industry. The brand's customers can bet on thousands of sporting events and play popular games from leading providers in the online casino. The company's website and apps are available in 70 languages. 1xBet's official partner list includes Barcelona FC, Serie A (Italy), FIBA, Volleyball World, CAF, Billie Jean King Cup and many other famous sports brands and organizations. The company has been nominated and won many prestigious industry awards, and the 1xBet platform attracts more than 3 million players from all over the world every month.

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