BLACKPINK Trailer: Everyone is clear except Lisa, fans go crazy checking the trailer to reveal shocking things?

Having just released the first teaser for BLACKPINK 's global tour " DEADLINE ", the group has faced a wave of fierce controversy from fans surrounding the suspicion that member Lisa continues to be "ignored".

The teaser video for "DEADLINE" was released with elaborate visuals, with each BLACKPINK member having a solo part to portray a distinct image. With strong visual effects, the concept is said to recall the rebellious and introspective atmosphere of the hit Lovesick Girls .

However, amid fans' expectations, Lisa - a Thai female idol famous for her charisma and top-notch dancing skills - only appeared briefly for a few seconds. She did not have a spotlight or a separate concept like the other three members. Many fans believe that the teaser intentionally reduced Lisa's role, turning her into a supporting character in the group of which she is an indispensable part.

As soon as the teaser was posted, keywords like "#RespectLisa", "#JusticeForLisa" and "#LisaDeservesBetter" simultaneously climbed to the top of global trends, especially in Thailand, Korea, the US and Vietnam - countries with large Lisa fan communities. Fans were not only upset about Lisa's appearance time but also raised big questions about the treatment of the production team. "Lisa is the person with the highest number of followers on Instagram among Kpop idols, has the strongest personal brand in the world. Yet she was not properly invested in the group's comeback teaser?" , a fan wrote.

Some other opinions also said that this is a continuation of the series of events in which Lisa was treated unfairly before, from being restricted from promoting in China, being absent from the group's commercial campaigns, to often not being properly supported by the company in her personal activities.

The "DEADLINE" tour marks BLACKPINK's first comeback as a group since all four members ended their exclusive contracts with YG. Currently, the members are all promoting individually under their own companies, but still maintain group activities through a special agreement with YG. Therefore, expectations for "DEADLINE" are not only limited to music, but also carry the symbolic meaning that BLACKPINK will enter a new phase where each member can shine equally and independently. However, the new teaser seems to make that dream more distant, at least for Lisa.

Currently, the management company has not responded to the widespread controversy. But clearly, the reaction of the fan community has once again emphasized Lisa's important role in BLACKPINK, as well as the demand for transparency and fairness in building the group's image. Is this just a mistake in the teaser production process, or a sign of hidden cracks between individuals and the group?

Besides the new trailer that made fans scream because it was too artistic, YG also received a wave of anger because of its confusing way of working, even sending protest trucks to YG headquarters with a strong message: "This is no longer a plea - this is a legitimate request".

BLINKs requested the company to release the new song on July 4, confirming that it is a real full album, with a dedicated MV and a clear promotional schedule. The requests also emphasized that BLACKPINK cannot hold a global concert without an official music product.

The incident began with YG's ambiguous announcement that the group would perform a new song at the opening concert at Goyang Stadium (Seoul, Korea) on July 5-6, but did not set a release date, did not mention the MV or the group's overall promotional plan. This made many people worry that the product would be delayed until the end of July or even August - just like the name Deadline.

On social media platforms, hashtags like #BLACKPINKLeaveYG, #YGStopExploitingBP quickly spread on X, Weibo... Many BLINKs expressed their indignation that YG was abusing BLACKPINK's name to profit and "squeeze money" from fans.

YG was criticized for undervaluing music and fandom by organizing a tour without any promotional products. It is unprofessional and disrespectful to fans to pay for concerts with a set list that is mostly rehashed from old products.

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