Lisa (BLACKPINK) posted a photo that made a milk tea brand 'cry for help', what's going on?

Dan NyJul 22, 2025 at 21:34

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Recently, an employee of a milk tea brand from China made a humorous cry for help related to Lisa that shocked global fans. After finding out, it was a photo of Lisa posting with a cup of milk tea that made this brand suddenly go viral.

Lisa (BLACKPINK) posted a photo that made a milk tea brand cry for help, whats going on? - Photo 1

Recently, this famous singer posted a photo of herself sitting in a luxury car on Instagram. It seemed like just an ordinary moment, but sharp-eyed netizens discovered a small detail: a glass of water placed in the car. Immediately, the online community "hunted" and identified this as the Triple Supreme Matcha Latte from the Chinese milk tea brand - HEYTEA.

Lisa (BLACKPINK) posted a photo that made a milk tea brand cry for help, whats going on? - Photo 2

Just a few hours after the photo was posted, a huge "wave" of consumption exploded. Millions of Lisa's fans, with unimaginable heat and "willingness to spend", flocked to HEYTEA stores to order the Triple Supreme Matcha Latte and check-in the matcha cup that Lisa drank! Some fans even went so far as to check-in in a Ferrari, posing exactly like Lisa's photo, creating an extremely hot "trending" phenomenon on social networks.

Lisa (BLACKPINK) posted a photo that made a milk tea brand cry for help, whats going on? - Photo 3

The "extraordinary" appeal of female singer Lisa immediately brought about a strong consumer effect, far beyond all predictions. This helped HEYTEA's Matcha sales increase rapidly. At HEYTEA branches, the most familiar image is a long line of receipts filled with only Matcha, and on the order counter of some stores, people only see the cups of Matcha that Lisa drank.

Lisa (BLACKPINK) posted a photo that made a milk tea brand cry for help, whats going on? - Photo 4

After witnessing these "crazy" images, the online community was also "exclaiming" non-stop because of the "terrible" influence of the female singer. A fan shared with "amazement" on Xiaohongshu that they went to a branch of HEYTEA and saw a long line of Matcha cups that made them think the shop was running a "buy 1 get 1 free" promotion.

The unexpected spread of Lisa's "accidental" moment made even the milk tea brand "burst". To express gratitude and "follow" the popularity, HEYTEA quickly reposted Lisa's post on Instagram and even "followed the trend" by making a matcha cup named LISA to thank her. This proves that Lisa's "sales" power has surpassed all limits, turning her into a "sales queen" with just one photo.

Lisa (BLACKPINK) posted a photo that made a milk tea brand cry for help, whats going on? - Photo 5

The Triple Supreme Matcha Latte that Lisa enjoyed was one of the new drinks launched by HEYTEA in early 2025 and also attracted certain attention from matcha lovers. However, it was Lisa's "touch" that turned this drink into a "phenomenon" overnight.

This drink is highly appreciated by many diners with a very fragrant, smooth and not too strong matcha flavor, so it is easy to drink, suitable for many people. The sweetness is also adjusted moderately, creating a refreshing feeling. In addition, the special feature of Triple Supreme Matcha Latte is the unique combination of matcha mochi and jelly below, creating a more attractive and interesting experience for diners, making each sip a discovery of flavor and texture.

Lisa (BLACKPINK) posted a photo that made a milk tea brand cry for help, whats going on? - Photo 6

Interestingly, although the HEYTEA milk tea brand currently has no branches in Vietnam and has become a new "fever" for many people, few people know that this brand once appeared here under a more familiar name: Heekcaa.

Lisa (BLACKPINK) posted a photo that made a milk tea brand cry for help, whats going on? - Photo 7

In 2017, both Heekcaa and HEYTEA "landed" in the Vietnamese market at the same time, quickly creating a big "milk tea fever" at that time. Heekcaa stores were always crowded with customers, especially young people, with long lines of people waiting to enjoy the "luxurious" milk tea flavor from China. However, after a period of bustling operation, Heekcaa's branches in Vietnam all "quietly closed", leaving many fans with regret. Currently, Heekcaa's official homepage has also changed its name to Sabarica Coffee, marking the end of a period of "making waves" in the Vietnamese milk tea market.

Now, the sudden "revival" of HEYTEA through Lisa's photo has made many Vietnamese people curious and regretful that this brand is no longer present in Vietnam. It once again affirms the "terrible" influence of international stars, especially Lisa, in shaping consumer trends and creating unexpected fevers around the world.

Lisa (BLACKPINK) posted a photo that made a milk tea brand cry for help, whats going on? - Photo 8

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