Lisa is suspected of suppressing Liu Yifei to the point of not being able to breathe at the event?

BVLGARI is becoming the center of controversy in China when it is accused of favoring Kpop idol Lisa ( BLACKPINK ) and ignoring the ambassador from the Chinese entertainment industry - Liu Yifei. Images circulating on social media show a clear difference in the treatment between the two ambassadors, causing public opinion in the country of a billion people.

Suspected of favoring Lisa, shunning Liu Yifei

At a recent event organized by BVLGARI in Italy, both Liu Yifei and Lisa attended as global ambassadors. However, after the event ended, CEO Jean-Christophe Babin posted a series of photos with the artists on his personal page. In which, the image of Liu Yifei sitting hunched over, her shoulders hunched due to lack of space, angered Chinese netizens. In contrast, Lisa was comfortable with a spacious sitting position, directly illuminated by the stage lights, standing out in the middle of the frame.

Not only that, Lisa also appeared prominently in many other photos posted by the CEO himself, while Liu Yifei was almost "submerged" in the frame. This made many people wonder: Is BVLGARI biased towards Lisa and showing disrespect to the Chinese representative?

Notably, this is not the first time Liu Yifei has been ignored by this brand. In 2023, Jean-Christophe Babin posted a group photo but intentionally cropped Liu Yifei out of the frame. This made the Chinese public even more dissatisfied and thought that the "fairy sister" should consider leaving this brand when her contract ends, because she is capable of representing other major brands.

Lisa – BVLGARI's "international darling"?

Liu Yifei and Lisa are both global ambassadors for BVLGARI. However, observers believe that the difference in popularity and influence makes the Italian brand favor Lisa more. As a K-pop idol with international influence, Lisa regularly appears at prestigious events such as Coachella, Met Gala, and has a huge following on social media.

Meanwhile, Liu Yifei, although famous in China and some Asian markets, is still difficult to compare with Lisa in terms of international media. This gives luxury fashion brands a reason to "take care" of the BLACKPINK idol more to serve their globalization strategy.

In addition, Lisa joined BVLGARI before Liu Yifei, so her position and influence within the brand are somewhat superior. According to Chinese media experts, luxury brands always evaluate each artist based on their specific value, not applying a "leveling" approach in treatment. If a star brings more benefits, it is understandable that they receive better treatment.

Not only BVLGARI, Dior has also caused controversy

BVLGARI is not the only brand caught up in a controversy over discrimination between Korean and Chinese stars. Previously, Dior was also criticized by Chinese netizens for "pampering" Kpop idols, while "ignoring" Chinese artists.

In 2023, at a Dior show, Zhang Ziyi and Liu Yuxin had to line up to enter the event like regular guests, without receiving any reception from the brand's representatives. Zhang Ziyi even had to pay for all hotel expenses herself, while Dior did not show any respect for the stars from China.

On the contrary, Jisoo (BLACKPINK) - Dior's global ambassador - was treated like a "queen": riding in a private car arranged by Dior, being welcomed by the brand director, and sitting in the front row next to billionaire Bernard Arnault. This is proof of the difference in treatment that brands give to their ambassadors.

Where does discrimination come from?

Like Lisa, Jisoo also has global influence, contributing to increasing Dior's revenue from VND 1,885 billion (2021) to VND 3,790 billion (2022) after becoming a global ambassador. With the media and financial values that Jisoo brings, the favor that Dior gives her is understandable.

From the story of BVLGARI to Dior, many people believe that brands cannot be blamed for choosing a direction that fits their global strategy. However, the lack of tact in expressing, even being accused of belittling Chinese artists, is still unacceptable to the public in the country of a billion people.

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