Tien Nguyen - The beautiful "king of brands" girl, the best money maker in Vietnamese showbiz

At the age of 26, Tien Nguyen is not a business "guru" or a self-made millionaire with an inspirational story of overcoming difficulties. She is herself - an inheritor of the perfect business family "launcher", full of ambition, fierce passion for fashion and pursuing her passion.

Tien Nguyen's full name is Nguyen Jacqueline Tien Thao Hong. Her Instagram account has more than 248,000 followers. In 2022, Tien Nguyen was named "Influential Person of the Year" at Harper's Bazaar Star Awards 2022. Working with famous fashion brands, having relationships with brands, representatives and many more. KOL (influential person) in the fashion field from all over the world..., Tien Nguyen has the opportunity to learn and accumulate a lot of valuable experience in fashion culture...

Recently, Tien Nguyen had the opportunity to share a new business story as well as about the high-end fashion market in Vietnam. Tien Nguyen said that Vietnam is a promising market, made even more special by the number of potential young customers: "I have a great ambition, to paint bold colors on the "picture" of Vietnamese consumption. young people, and at the same time contribute to enhancing the experience of class in Vietnam, not only in the fashion industry, but also in an ecosystem of luxury.In contrast, the world will experience high-end products. organic, rustic and very quality of young Vietnamese entrepreneurs."

Before that, the moments gradually closed in 2022, the luxury fashion world was constantly invited to the red carpet to the event hosted by the beloved daughter of billionaire Johnathan Hanh Nguyen and Ms. Le Hong Thuy Tien (owned by Vingroup). Lien Pacific - IPPG), from the most exclusive luxury event of the Dolce & Gabbana brand marking the 5-year milestone of this fashion house in Vietnam, to the return in a new look of Burberry. at Rex Hotel after 15 years in Vietnam.

Besides satisfying the current customer file, Tien Nguyen believes that it is necessary to get closer to the potential customer file, GenZ. Therefore, in the coming time, DAFC will focus on the mid-range luxury segment for young people.

"Not only fashion, we are planning to develop many other areas, to create richness in the market as well as satisfy the high-end shopping needs of customers." - Tien Nguyen added.

Tien Nguyen emphasized: "We have invested heavily to modernize the stages, in order to bring the best experiences to customers. In order to meet the needs of existing customer files and new customer segments are the GenZ, products will also be selected on more criteria. Besides, we continue to exploit the "golden grounds" in both Ho Chi Minh City and Hanoi."

In order to have the current success, Tien Nguyen admits that she has inherited good qualities from her family, especially her parents: "My parents are a model for me to follow in both work and life. I admire my father not only because of his macro vision and thinking, but also because of the way he taught his children to always look towards their homeland and roots, and my mother was the one who taught me the details and strategies of business. business, strong bravery and patience to find solutions in all difficult situations."

In addition to the high-end and luxury fashion segments, Tien Nguyen was trained in management and set up a management system at Cam Ranh International Airport (Khanh Hoa) with a Singaporean management team when the airport opened. before even being assigned a job in the fashion business.

"I travel a lot since I was young, with observational skills, I know what the airport needs from the point of view of international user experience. I have been educated and have a background in airport management, so , if I really want to try, then I think, with the "gene" from three and the available capacity, I can do it.I always want to be a versatile entrepreneur and never limit myself to any But for now, I'm focusing on expanding and developing DAFC." - Tien Nguyen shared.