SNSD - Blackpink "meet without appointment" comeback at the same time, who will prevail?

Many people are expecting a fierce "war" in the Kpop music industry because before that, the "national girl group" of Korea - SNSD also announced they would be back in August - right on the occasion of the BLACKPINK group's release. New product after 2 years absence.

On the morning of July 6, BLACKPINK's management company - YG Ent officially confirmed that the main girl group - BLACKPINK is completing the recording process, and will shoot the MV this July and determine the time to return to the group. new music product in August this year.

Accordingly, YG's representative shared, "We will bring diverse songs that are true to BLACKPINK's music with careful preparation for a long time. We are preparing for the world's largest world tour. for female K-pop artists later this year to reach out to global fans. Projects of a scale suitable to the group's stature are also being planned by us."

Rumors about BLACKPINK's comeback have been circulating since the beginning of the year, but until now, fans really broke down in happiness when they heard the official announcement. The first full album The Album is the latest product of BLACKPINK to be released, nearly 2 years ago. During the absence of BLACKPINK's group activities, many netizens joked that "BLACKPINK is enlisting" (in Korea, men who are 28 years old are required to enlist in the army for about 1.5 years). And now, the group has officially "discharged".

However, coincidentally, SNSD (Girls' Generation) will also "release" a new album with full members in August. In particular, many Korean newspapers confirmed, the specific date of SNSD's comeback is 8.8 - the same day. BLACKPINK's debut.

The audience predicts that this will be a fierce "war" because both SNSD and BLACKPINK are considered the "legendary" girl groups of their generation.

BLACKPINK - the most popular girl group of the 3rd generation

BTS and BLACKPINK are the 2 most popular groups in Gen 3, which is undisputed.

If the 2nd generation groups such as SNSD, Big Bang, Super Junior, Wonder Girls, 2NE1... opened the door for Korean music to start reaching the world.

Then the 3rd generation like BTS, EXO, BLACKPINK, TWICE... helps Kpop expand its influence and affirm its solid position on the international music map, especially the European - American market.

Not only is the girl group dominating digital music achievements in the country, BLACKPINK is recognized as a "global group", setting a series of records on international platforms such as YouTube, Billboard, Spotify... Becoming a group The first K-pop music to be performed at America's largest music festival - Coachella.

In particular, YG has outlined the direction of parallel development of group activities and solo activities to help the 4 members have a more "sustainable" fan base.

Jennie, Rosé, Lisa and Jisoo also assert their influence in many fields other than music. They act as ambassadors for leading fashion, jewelry, and beauty brands... always become the focus of cult fashion shows.

Just like BTS (under HYBE), BLACKPINK is YG's "golden egg". As soon as the news of BLACKPINK's return was announced, the value of YG shares increased by 10% and is expected to continue to make "huge" profits after BLACKPINK officially releases a new album.

SNSD - the "national group" is hard to replace

Korea is a market that favors the group form. Entertainment companies almost always focus on training trainees to release a series of new groups every year.

This is what makes Kpop gradually "saturated". According to Rolling Stones, since the 4th generation, K-pop has lacked names that are recognized as "legends". To have a second "national group" like SNSD is almost impossible.

SNSD is the only 2nd generation girl group that still retains a strong attraction during 15 years of operation. The 8 SM girls are a solid wall in the hearts of fans and are also considered the "model books" of many Kpop idols through the generations.

Since their first mini-album "Gee" (2009), SNSD has always released new music products that have become hits. "Genie", "Oh", "Hoot", "The Boys", "Mr. Mr", "I Got a Boy"... are national songs that almost everyone knows, to this day. .

SNSD's miracle is not only measured by awards and digital music achievements, but more importantly, the love of the public.

It is rare for a girl group to have a large number of members where all 8 girls are remembered by the audience. They are equal in talent, reputation, with a strong personal color. They have successful solo careers in many ways, music, movies, television, advertising...

Not far away, but right in Vietnam at that time, the image of SNSD appeared in the notebooks, school supplies of students, or on popular music channels of the 8X - 9X period, SNSD music as food. indispensable spirit of youth.

Despite forming and developing in two periods, both SNSD and BLACKPINK have affirmed their names with different "miracles", incomparable.

The common point that helps them to be called "K-pop legends" lies in the real talent of each member. They bring their own color and are not dissolved in the increasingly "industrialized" Kpop market.

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