Big Bang caused a storm when they came back and still caused YG Entertainment's stock to drop, why?

YG Entertainment's stock price dropped from 71,100 won (price on April 1) to 65,800 won on April 5. The reason comes from Big Bang's comeback with the song "Still Life".

On April 18, according to Allkpop, Big Bang's comeback had a negative impact on YG Entertainment's stock.

On April 17, Korean media reported that YG Entertainment's stock suddenly dropped on the same day that Big Bang's song "Still Life" was released, although at the moment, on many online music charts, Still Life has been released. hold a high position.

However, contrary to that, YG Entertainment's stock price dropped from 71,100 won (price on April 1) to 65,800 won on April 5.

According to Hankook Economy, explaining about Big Bang caused the stock of the management company to drop, this site thinks that the reason comes from Big Bang's return but operating on a small scale. Along with that, the group's concert does not have a clear schedule. The group's management company expects the comeback to bring a message of a new beginning, instead, the audience feels that this is a song that symbolizes the end.

In addition to Big Bang's Still Life, Treasure and BlackPink's products are appearing with great frequency on many media inside and outside Korea. These are considered groups with great merit in helping to increase sales by 31% for YG Entertainment.

Before that, in the first week of Still Life's release, the song was at number 9 on the Billboard Global 200. This is the first time Big Bang's song has entered the chart.

Big Bang is also the third Korean group to enter the top 10, the previous achievement belongs to BTS and BlackPink.

Big Bang's new song hit 34 million streams and sold 29,700 singles worldwide in three days. Still Life is the first music product Big Bang has released since the single "Flower Road" was released in March 2018. One day when the MV was released, TOP announced that he was leaving YG Entertainment after 16 years.

It can be seen that, despite not appearing for a long time, Big Bang has always created a special charm. Recently, when describing the influence of Big Bang, WINNER, iKON, and Treasure said that the group is important in their pursuit of singing careers.

Specifically, on April 16, in a special video posted on Big Bang's official channel, WINNER, iKON, and Treasure - junior groups under YG Entertainment with Big Bang - watched the MV Still Life.

Before watching the MV, the 3 groups in turn expressed their joy at seeing Big Bang's return, and shared how Big Bang made an impact as artists.

Male singer Hoony (WINNER) said that even though Big Bang hasn't released new music for a long time, fans, including WINNER, are still willing to wait for them. Hyun Suk (Treasure) revealed that he and the members of the group even felt nervous when watching the MV because they admired Big Bang so much.

When asked about what Big Bang means to them as artists, Hoony replied, "I think of them as a template. They create a template, and many artists and music products are born under them. their influence".

Hyun Suk describes Big Bang as an artist who makes them "know what the beauty of a singer is". He shared, "They made us the person we are today. Honestly, it was the seniors who helped us get to where we are today."

Male singer Bobby (iKON) expressed, "They supported us even before our debut. They set an example for juniors to follow. Big Bang is YG's special color." Following Bobby, fellow member DK described Big Bang as an idol, a celebrity among juniors at the company.

In particular, male singer Yoshi (Treasure) shed tears while watching the "Still Life" MV. He said Big Bang's music always accompanies him "when crying and laughing", so the lyrics of Still Life left a great impact on him.

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