How did YG create the "golden egg" Big Bang, Blackpink?

Not only known as one of the largest entertainment companies in Korea, YG Entertainment is also a name that greatly contributes to the strong development of Korean popular culture as well as spreading the Hallyu wave. around the world.

Founded in 1996 by Yang Hyun Sik, after more than 26 years of formation and development, with great success but also many storms, YG still proves its leading position with talented artists like Big Bang, 2NE1, iKON, BlackPink...

Selection method and criteria

According to YG, the company is always on the lookout for new talent, so there are no gender, nationality or ag.e restrictions on trainees. However, with an average training period of 6 years, the appropriate ag.e to join the company is 14-16.

Most YG trainees are selected through live auditions. However, in recent years, due to the stressful situation of Covid-19, the company conducted online casting in the preliminary round. After applicants submit their entries via email, the selected ones will have a live audition at the YG center in Seoul.

YG accepts applicants everywhere. However, for foreigners, they must be fluent in Korean or at least one other common language, to ensure that there are no obstacles in the training process.

According to a former YG trainee, on the day of the audition, the candidates had to choose and perform a song in Korean or English, while also showing off their dancing skills. Candidates are encouraged to choose songs that highlight their own strengths and qualities.

So, if they don't speak Korean fluently, they usually choose a song in English. Those who have gone through YG's audition process also said that songs with a happy sound, showing a positive spirit, without offensive words are often more appreciated.

In terms of selection criteria, unlike SM, JYP or most other entertainment companies, talent is a factor that YG puts on top. The trainees' appearance is not a big deal for the company. Even circumstances or family background can be ignored.

In President Yang's opinion, idols only really shine when they have talent. Therefore, to become YG trainees, they must be really good at at least one of the three skills of singing, dancing or rapping.

When becoming trainees selected to debut, they will be funded by the company from AZ. It is estimated to spend about 81,000 USD per trainee for a year.

Trainee life

According to Naver, the internship at YG is more difficult than other companies when it has to go through many capacity assessments. Not only preparing for the individual exam, the trainees also had to perform a song and a group choreography. All have to be their own ideas, choreography and recording.

This page also said that entering YG does not guarantee a debut. The training process of trainees is very harsh. The curriculum is similar to a school and tests are conducted monthly. The hea.d of YG - Yang Hyun Suk will directly monitor and evaluate each person's duties.

This makes many trainees feel more stressed and pressured than debuting. According to Jennie (Black Pink), during the internship period, she had to practice continuously until 2 am to go to sleep. Besides, she also had to learn everything from singing and dancing to foreign languages and manners.

"Australian Rose" Rosé added that they have to practice 14 hours a day, each session lasts 13 consecutive days. After that, they will have 1 day off, and then continue the next 13-day series.

Talking about how to create a group, the BlackPink member said that the company rotates trainees into different teams. After that, they will have time to practice together to perform a joint performance. From there, YG will evaluate each person's ability, prominence, teamwork and personality.

Besides, the number of members of the groups is also not fixed. The training process raises many problems such as division of positions or disagreements. However, the company relies on those issues to find a team that works best together. Worst of all, if you fail the monthly assessment, the intern is forced to leave without another chance. This strategy of YG has helped them create groups with strengths in teamwork.

Besides the harsh training, YG trainees also have to follow the company's 6 taboos. The 4 BlackPink girls once shared, "Drinking, smoking, clubs, driving, plastic surgery and dating are taboos in YG." However, they further explained that these principles may change if the company can be persuaded.

There is an opinion that it is the inadequacies in YG's trainee selection system that have caused the company to encounter many storms because of artists' scandals. Others expressed their agreement with YG's direction. They think that the scandal of the company's artists broke out when they had gone through a difficult time and achieved certain successes.

Therefore, it is not wrong to condemn unethical acts. But undeniably their talent and effort in developing K-pop culture, even more can't blame the company because YG has created generations of artists who have become legends.

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