NewJeans has just surpassed BlackPink on the idol group chart, YG has made an estranged move "domestic chicken"

According to the latest announcement of the Korea Brand Reputation Research Institute, the KPop group with a high brand value rating this month is NewJeans, BTS, worth mentioning BlackPink only ranked top 5.

NewJeans is considered a new musical force in Korea, whose name is reaching out internationally. The group whose youngest member is 14 years old is likely to threaten BlackPink's status as the world's most popular group faces the threat of disbanding.

Following last month's ranking of the Korea Institute for Corporate Reputation, New Jeans continued to be the No. 1 group in September with a total of 6,941,545 points, compiling scores from consumer participation, media activities, etc community activism ...

At No. 2, BTS earned a total of 5,741,315 points this month, which saw their overall brand value drop 11.64% from August. 3rd place belongs to IVE with 3,684,031 points. Notably, the group BlackPink only ranked at No. 5. This is quite a modest achievement compared to a top K-pop group.

However, it must be acknowledged that over the past time, BlackPink has not promoted the launch of new products, they only focus on scheduled shows that have been planned for a long time. Meanwhile, another group that stands out is TWICE, but in this ranking they only rank in the top 12.

Back at NewJeans, big data analysis shows that the most commonly associated phrases with the group this month were feeling refreshed, seductive, and cute. On the other hand, the group's keyword analysis showed that Super Shy, OST, and Billboard were the most searched terms.

In particular, recently, the music products of junior group BTS topped the charts with outstanding indicators compared to other groups. Typically, about 1 month ago, NewJeans had two songs topping the national digital singles chart on the Circle Chart: "Super Shy" and "ETA". Even Jungkook's "Seven" succumbed, coming in third place with a much lower index.

It is known that NewJeans is the first girl group of HYPE (with BTS company) and is the most successful Kpop debut group, world fame after only one year of debut.

When NewJeans debuted with "Attention," a few months later it hit "OMG." Within a year, the group reached 1.8 billion views on YouTube, currently holding the record of K-pop artists reaching 1 billion streams on Spotify, surpassing Lisa and Jungkook's achievements.

Not only possessing impressive music achievements, but 5 members of NewJeans are also global brand ambassadors of high-end fashion brands, the reputation is reaching far, most likely to succeed on par with BlackPink.

Just as the junior group is rising strongly, the fate of BlackPink, the girl group that currently holds the record for selling the most concert tickets in the world, is still undecided after the end of their 7-year contract in August.

At the latest development, social media was abuzz with the question that Rosé and Lisa will be the two members who will not re-sign with YG.

Accordingly, BlackPink's agency has an Insta account called YG AD Official, which specializes in posting photos, promotional videos and media for brands of all artists in the company, including idols, actors and models.

However, netizens have discovered that pictures of Rosé and Lisa with these 2 brands as ambassadors recently did not appear on this account. Lisa's last post on the account was from July 25. Rosé was last seen on the page during the Saint Laurent (YSL) event on June 2. It is clear that both posts are before the end of the contract.

Meanwhile, this August and early September, Rosé has just been chosen as the model to represent 4 global campaigns of 4 luxury brands - Tiffany & Co, YSL, Sulwhasoo and most recently Rimowa. But as of September 12, YG AD Official's account has not shared any of her promotional activities.

Summing up this, many international viewers have questioned whether Rosé did not continue to renew her contract with YG so her personal activities were not updated. Some fans also left comments under the posts, asking YG to explain the reason for not posting the idol's activities.

In response to the public's outrage, on September 13, YG AD Official account simultaneously posted 3 posts for Rosé's global campaigns with Sulwhasoo, Tiffany & Co and YSL. Thus, it can be seen that the fact that this page has not updated Rosé's activities in the past time is the negligence of the management team.

In addition, many viewers also asked YG AD Official to update Rosé's activities with high-end suitcase brand Rimowa, as she has just been named as an ambassador of the airline from September 9.

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