Newjeans' achievements are 'dismal', Kpop fans are 'disillusioned', about to stop working?

After being accused of suppressing and bringing down NewJeans, HYBE immediately denied and explained the situation. The group's PR team affirmed that there was no negative article about NewJeans' performance.

Not to mention, HYBE also sent staff to the venue to meet with the media to give positive news about NewJeans' first fan meeting at Tokyo Dome. In general, HYBE explained that the group has fully supported the debut of ADOR's girl group in Japan.

Regarding the issue of bringing Min Hee Jin back to the CEO position of ADOR, HYBE still firmly refused. However, the group expressed its goodwill to extend the 5-year term for Min Hee Jin to be the production director for NewJeans. This request was rejected by Min Hee Jin. On the morning of September 26, Min Hee Jin responded to an interview accusing HYBE of using money to "bribe" her to leave the CEO position. In addition, they also sent negative, demeaning information to Billboard reporters.

In response, HYBE completely denied what Min Hee Jin said. However, the group was suspected of lying, and a Billboard reporter leaked text messages proving that they had sent an article to take down Min Hee Jin. The drama between the group and the woman who created NewJeans constantly has new developments, extremely complicated. Netizens who are "watching" are also tired.

A detail in HYBE's statement on the morning of September 25th exposed NewJeans' fake achievements in their "Japan advance" this past summer. This detail mentioned the achievement of 1.02 million album copies sold in Japan. HYBE said that only about 50 thousand copies were actually sold in Japan, the remaining number - more than 900 thousand copies - were sold in Korea.

A detail in HYBE's statement on the morning of September 25th exposed NewJeans' fake achievements in their "Japan advance" this past summer. This detail mentioned the achievement of 1.02 million album copies sold in Japan. HYBE said that only about 50 thousand copies were actually sold in Japan, the remaining number - more than 900 thousand copies - were sold in Korea.

"This reporter wrote about NewJeans' performance in Japan on July 17, saying that the performance was successful with over 1.02 million copies of the album sold in Japan. However, up to that point, only about 50,000 copies were sold in Japan, while over 900,000 copies were sold domestically. The PR department of the company could not let the false information exist and requested that the article be corrected." - quoted from HYBE's statement.

This fact makes many Kpop fans "disillusioned", it turns out, NewJeans is not that explosive.

Looking back, NewJeans in the first 2 years of their debut was likened to a "tornado sweeping Kpop". The 5 girls "won big" right from the first series of music products. The group reached national coverage when the 2 songs Attention and Hype Boy took turns holding the #1 position on the MelOn chart. It didn't take Hype Boy too long to create a choreography trend, achieve Perfect All-Kill and become a national hit in Korea in 2022.

Ditto - the group's first comeback single in December 2022 continued to be a "shock". The song helped NewJeans enter the Billboard Hot 100 after only 5 months of debut and brought home 3 Daesang Song of the Year awards in the 2023 awards season. NewJeans' EP Get Up released in the summer of 2023 also brought resounding achievements, the production quality was highly ranked by international music magazines. NewJeans' sudden appearance changed the trend of Korean music, creating a new formula for entertainment companies to follow.

However, when the drama between HYBE and Min Hee Jin broke out, a series of problems began to be exposed. HYBE was continuously suspected of "pumping water" and manipulating fake achievements for their artists. The above incident further confirmed this suspicion. From a group with top achievements, NewJeans was suspected of being a product of "fake news", with their reputation damaged.

NewJeans officially changed its name, immediately suspected of copying aespa's logo Keng2 months agoAccording to the Koreaherald, the members of K-pop girl group NewJeans - Minji, Hanni, Danielle, Haerin, Hyein - have changed the group's name to NJZ and announced their first independent activities, including a performance at an upcoming event in Hong Kong (China).