NewJeans 'makes a mess', accuses HYBE of isolation, enemy ILLIT is 'summoned', releases 8-minute CCTV?

Recently, NewJeans did something unprecedented in Kpop. That is, they live-streamed a "scandal" against the management company HYBE Labels, giving an ultimatum to restore the position of CEO Ador to Min Hee Jin before September 25.

In the livestream, member Hanni also shared that she was isolated at the company. Specifically, when going to the hair and makeup room on the 4th floor, Hanni met another group member and they greeted each other. But the other member's manager said "Let it go". The female idol told this story to the new CEO of Ador but it was not resolved because there was no evidence.

After NewJeans' livestream, netizens have been searching for the group that ignored Hanni. All HYBE Labels' groups have been targeted. However, the two names that have been "called out" the most are ILLIT and LE SSERAFIM. NewJeans fans are also "attacking" the two groups, demanding an apology.

ILLIT is considered the "eternal enemy" of NewJeans, because former CEO Min Hee Jin directly pointed out the group imitating NewJeans. Right from its debut, ILLIT was considered a copy of NewJeans because of the similarity of having 5 members, pursuing a cute style and catchy music. Min Hee Jin accused HYBE Labels of stealing the formula to create ILLIT, complained but was ignored.

After Min Hee Jin publicly called out the group, ILLIT was subjected to online violence by many extremist netizens. ILLIT's crew also responded with harsh actions on social media and a video explaining that ILLIT did not copy NewJeans. However, the tension between the two sides has never cooled down.

LE SSERAFIM is also one of NewJeans' "enemies". While NewJeans is Min Hee Jin's favorite child, LE SSERAFIM is Bang Shi Hyuk's favorite child. When Min Hee Jin and Bang Shi Hyuk "fought" each other, NewJeans - LE SSERAFIM fell into an enemy position.

Not only that, LE SSERAFIM's youngest member Eunchae also had an action that was considered to be disparaging NewJeans. The female idol born in 2006 put a sticker promoting the group's new product in a public elevator. This is considered to be a copycat move of NewJeans' previous "trick" during aespa's promotion of Armageddon with the aim of mocking HYBE president Bang Shi Hyuk.

Specifically, Min Hee Jin publicly sent a message to Bang Shi Hyuk asking him to "trample on aespa". When aespa came back with their new album Armageddon, NewJeans invited aespa to put up promotional stickers at HYBE's headquarters building. This action was said to be to provoke Bang Shi Hyuk, because both aespa and NewJeans were thorns in HYBE's president's eyes.

However, after a day of uproar, netizens still have no answer to the question "Who dares to ignore NewJeans?". By the afternoon of September 12, HYBE Labels issued a statement denying that ILLIT ignored Hanni. The company announced that they were investigating the 7-8 minute CCTV footage at the time of the incident. Accordingly, both Hanni and ILLIT greeted each other, the manager did not say anything.

Public opinion has now changed. Many people criticize Hanni for lying. However, many also believe that HYBE is ambiguous about the timing of the CCTV footage, and has not yet released the CCTV footage for public "dissection".

According to legal experts, this move shows that NewJeans members intend to file a lawsuit to terminate their exclusive contract with HYBE Labels. To file a lawsuit, artists must file a complaint with the company, giving the company 2 weeks to respond or resolve the complaint. If the company does not respond or resolves the complaint to the artist's satisfaction, they will have the right to file a restraining order in court or move directly to a contract termination lawsuit. Experts believe that NewJeans could not have made the decision to file a lawsuit on their own, but was influenced by the group of lawyers hired by their parents or Min Hee Jin.

Regarding the possibility of NewJeans suing HYBE Labels, Korean media has predicted the amount of money the group will have to pay if they do not win the lawsuit. According to lawyer Seon Mun Jong, the longer NewJeans delays leaving Ador, the higher the fine will be. The subsidiary's revenue has grown steadily since last year, increasing 6-fold from 2022 to now. This means that the penalty clause of the average monthly revenue in the 2 years before the contract termination that NewJeans has to pay will be higher and higher.

If the exclusive contract period is shorter than 7 years, the fine may be reduced but still amount to billions of won. According to lawyer Seon Mun Jong's calculations, if the NewJeans members unilaterally terminate the contract without proving that HYBE Labels is at fault, the compensation will be up to 600 billion won (10,980 billion VND). This is a huge number, shocking the public.

NewJeans khiêu chiến HBYE, tối hậu thư 52 chữ khiến Kpop loạn, hiệu lực 14 ngày? Lan Chi13:54:21 14/11/2024NewJeans gửi thông báo đến công ty quản lý ADOR, nêu rõ lập trường sẽ chấm dứt hợp đồng độc quyền. NewJeans đã gửi thông báo chính thức này bằng tên thật của cả năm thành viên: Kim Minji, Hanni Pham, Danielle June Marsh, Kang Haerin và Lee Hyein.