NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days?

Lan ChiNov 14, 2024 at 13:54

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NewJeans sent a notice to management company ADOR, stating their stance on terminating their exclusive contract. NewJeans sent this official notice using the real names of all five members: Kim Minji, Hanni Pham, Danielle June Marsh, Kang Haerin, and Lee Hyein.

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 1

According to Kbiz zoom, the document NewJeans sent is a direct declaration of war against HYBE Group with the desire to protect the group's career. The group gave ADOR a 14-day deadline for a response. According to the music industry, the content NewJeans sent ADOR includes a request for ADOR to correct any serious violations of the exclusive contract within 14 days of receiving this letter. The document emphasized, "We (reporter: NewJeans) will terminate the exclusive contract if ADOR does not accept the request for correction. Currently, there are groundless rumors surrounding the families and relatives of NewJeans members, but NewJeans has nothing to do with these rumors."

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 2

Previously, in a leaked internal report, HYBE made the statement "Let's give up NewJeans and start something new". NewJeans asked ADOR to take action in response to HYBE, protecting the group as a management company. In the same direction, ADOR responded that they had not received any notice from NewJeans. Therefore, there was no further decision.

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 3

NewJeans' move has caused a stir among Kpop fans. Recently, HYBE has been under fire for publishing internal documents containing negative content about groups inside and outside the group. With their image hittin.g rock bottom, HYBE and Bang Si Hyuk have become the most hate.d people in Kpop. In the midst of the group's media crisis, the public increasingly sides with NewJeans and Min Hee Jin in the power struggle.

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 4

However, even with the audience's support, NewJeans would still "suffer a loss" if they were to confront the very corporation that invested 300 billion VND to launch the group. During the dispute between "mother" Min Hee Jin and HYBE, NewJeans was "torn apart" countless times. The group was expose.d for many problems, from operating resources to the "fake achievements" that HYBE built. Therefore, NewJeans was called a "canvas" gir.l group.

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 5

NewJeans' 14-day "ultimatum" for ADOR to remedy the consequences, or else the exclusive contract will be terminated, will lead to two scenarios: (1) ADOR makes concessions and accepts Min Hee Jin's return to the CEO position and (2) NewJeans will have to face a legal dispute to gain freedom.

Many experts speculate that the amount of mone.y NewJeans must pay HYBE in case of a lawsuit to terminate the contract is up to 520 billion won. This amount is so large that even if the girls "work" hard, it will take a long time to pay it all. Not to mention, during the lawsuit, NewJeans will be "frozen" by HYBE.

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 6

The NewJeans - Min Hee Jin and HYBE incident is compared by netizens to the Fiffy Fiffy controversy with ATTRACK company. The 3 former Fiffy Fiffy members lost the lawsuit after suing the company, were forced to leave the group and shouldered a huge investment debt. The public is worried that NewJeans will face the same situation if they proceed to terminate their contract with ADOR.

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 7

Previously, the Ministry of Culture, Sports and Tourism of South Korea temporarily released HYBE's audited internal documents. In the documents, HYBE revealed plans to remove NewJeans from the company's prominent gir.l group group. Initially, NewJeans, Illit and Le Sserafim were grouped into the group "New-Ill-Le" to promote HYBE's new generation of female idols, but the company plans to remove "New" and focus on putting Le Sserafim in the group of gir.l groups that achieved million-selling copies in the first week, along with groups such as BlackPink, aespa and Ive.

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 8

Excerpt from HYBE's internal report: "When community pages started using 'HYBE's New-Ill-Le' to refer to NewJeans, Illit, and Le Sserafim, people started mentioning Illit more. Now, Le Sserafim can be placed together with BlackPink - aespa - Ive in the list of gir.l groups that reached million copies in the first week and separate them from the 4th generation. There are too many 'New-Ill-Le', now just need to remove New and create a new one."

NewJeans challenges HBYE, 52-word ultimatum causes chaos in Kpop, effective for 14 days? - Photo 9

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