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The fact that Vietnam officially becomes the host country of Miss World 2026 is not only good news for the beauty-loving community, but also an ambitious strategic problem.
At the end of March, Ms. Julia Morley CBE – the "powerful woman" of Miss World – officially announced with the Golden Lotus Company that Vietnam will be the destination of the 75th anniversary season.
According to the plan, this beauty journey will officially start from 09/08/2026 in Hanoi and end with a brilliant finale on 05/09/2026 in Ho Chi Minh City. Ho Chi Minh City. With the participation of more than 100 representatives from all over the world, the contest promises to be a "cultural journey", bringing the beauty of the S-shaped strip of land to billions of global audiences.
Besides the aura, hosting an international event always comes with huge financial pressure. Mr. Phuc Nguyen – a beauty training expert – said that this is actually an "economic game".
In the context of the volatile global economy, mobilizing financial resources and finding donors is no longer easy. In order to maintain the level of a Miss World celebration, the organizer has to face operating costs that can reach millions of dollars, along with strict supervision from the international media.
Sharing about the hosting capacity, director Hoang Nhat Nam said that the belief of the Miss World Organization does not come from coincidence. It is the result of more than a decade of "scratches" and success with brands such as Miss Grand International 2023 or Mr World 2024.
"We do not work based on pure emotion or experience, but operate according to a strict control process day by day," director Hoang Nhat Nam affirmed.
Currently, even though there are only 4 months left before G time, the organizational apparatus has entered the stage of "reviewing" the system. From large-scale outdoor stage scenarios to complex logistics networks for hundreds of people, all are designed with optimal redundancy plans. The biggest challenge is not only to meet the strict standards of Ms. Julia Morley, but also how to integrate Vietnamese identity in the most subtle way into the flow of the contest.
If Vietnam overcomes this risky "game", it will affirm its ability to organize the region's leading entertainment event. This is not only the story of the crowns, but also an opportunity to clearly position the image of a modern, professional and hospitable Vietnam on the world tourism and cultural map.
After all, Miss World 2026 is not only a stage to honor beauty, but also a test of bravery for Vietnam's entertainment industry. Inviting the whole world to our "home" on the 75th anniversary is both a pressure and a golden opportunity for us to prove that Vietnam not only has scenic spots, but also enough resources, professionalism and caliber thinking to operate the most complex event apparatus on the planet. When the spotlight exploded in Ho Chi Minh City. Ho Chi Minh City in September, it will not only be the moment of announcing the name of a new Miss Vietnam, but also a strong affirmation of a confident, dynamic Vietnam and always ready to shine on the world map.
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