BLACKPINK 'releases' behind-the-scenes video of MV Jump, Jennie reveals a 'bitter' thing?

BLACKPINK has released the super MV Jump marking the most anticipated comeback this summer. Needless to say, Jump created a whirlwind sweeping through the charts as soon as it was released. After 10 days of making BLINKs 'full', BLACKPINK "released" the BTS video.

Jump helped BLACKPINK gain 86 million views - the Kpop MV with the best views since the beginning of the year, leaving its rival TWICE "in the dust" on all fronts. Through the behind-the-scenes lens, fans witnessed part of the process of making an extremely eye-catching MV: styling, settings from green screen to outdoor scenes, interactions between members and crew, and special effects.

At the set decorated with horns and speakers, the girls shared some remarkable things. Jennie revealed: "This is the first time all four of us are wearing the same outfit. I guess BLINKs will really like it." The quartet wore an all-black outfit, with a shiny leather suit, giving off a bit of an F1 racing vibe, accented with a feminine touch with a short skirt and belt.

Since their debut, BLACKPINK has never worn the same outfit or shared a stage performance style. This is not simply a fashion strategy but clearly reflects the group's development direction: promoting individual identity and each person's unique mark. Each outfit is considered a way to tell a story, helping the public easily remember and distinguish each girl from the very first days of their activities.

This consistency has played an important role in helping BLACKPINK build the image of a group where each member is an independent brand. The audience remembers them not only as "BLACKPINK members" but also as Jennie, Lisa , Rosé or Jisoo, which is the foundation for their current brilliant solo successes.

Recently, the Korean Business Research Institute announced the monthly brand reputation rankings for each girl group member. And BLACKPINK once again showed how strong their position is, despite the controversy surrounding their new song JUMP and world tour DEADLINE , with 3 out of 4 members occupying positions in the Top 5.

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 725 girl group members, using big data collected from June 20 to July 20.

BLACKPINK's Rosé topped the list this month with high-ranking phrases in her keyword analysis including "JUMP," " APT .", and " Bruno Mars ," while her highest-ranking related terms included "prove" and "one-of-a-kind." Rosé's positivity-negativity analysis also showed a positive reaction score of 94.80%.

Rosé's recent emotional pop ballad Oh My Mind collaboration with American singer Alex Warren reflects both of their vocal abilities, while also showcasing the BLACKPINK member's versatility.

The song received a warm response from listeners, reaching No. 1 on iTunes' "Global Song Chart." With this achievement, Oh My Mind became the first song by a female K-pop artist released in 2025 to top the chart.

Oh My Mind is also the second song by a female K-pop artist to top the chart this year, the first being Rosé's "APT" released in 2024. Rosé currently holds the record for the most number-one songs by a female K-pop soloist on iTunes' "Global Song Chart" in history. Four of her songs have achieved this feat: On The Ground, Number One Girl, APT, and Oh My Mind.

Two other members of BLACKPINK, Jennie and Lisa, share the third and fifth places. Currently, this couple, along with G-Dragon, are attracting attention and becoming the center of a hot topic all over the internet with their unique, world-class outfits during their world tour.

BLACKPINK released a new music teaser, the convergence photo shocked the internet, Lisa did a shock Hoa Tuyết13:23:39 05/07/2025At exactly 0:00 on July 5 (Korean time), YG officially released a teaser revealing BLACKPINK's comeback music product. The single paved the way for the group's comeback, which immediately created an earthquake on social media.