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Le Duong Bao Lam followed the trend of "falling off a mountain" but ended up "crashing his image". His face was distorted and the uncontrolled fall helped him close a deal with... million views in just 2 hours. His extremely strong expression made people laugh like crazy.
Within just 2 hours of posting, Le Duong Bao Lam's 11-second clip has garnered 1.8 million views on Facebook . It's not a music video, a movie, or a famous advertisement, it's just a "free fall" style "trend" that makes netizens laugh out loud.
No stranger to the title "king of closing deals", Le Duong Bao Lam is very familiar to audiences through humorous and charming sales livestreams. However, if he only stopped at sales videos, his image would have quickly become saturated. Instead, Lam chose to evolve and renew himself through a series of highly entertaining "trend-following" videos.
After a series of clips imitating movie characters, Le Duong Bao Lam continues to "go down the mountain" (literally) with a new trend emerging from TikToker @peter_mai_. If the original is a poetic fall and "a charismatic male god", Lam's version makes viewers "choke on water" because of his distorted expression, sloppy outfit and unbelievable fall, a shocking fall rather than a vibrating one.
Behind the comedic appearance, Le Duong Bao Lam is actually running a well-planned content strategy. He knows that in the short-form content race where everything is wrapped up in a few seconds, meticulousness, creative scripts, and absurdly realistic expressions are the keys to keeping the audience engaged.
Many people still mistakenly think that "laughable = nonsense". But in fact, Lam's content is breaking that stereotype. Each video is a mini-sketch with a clear highlight, a climax and an ending strong enough to make viewers laugh. Most importantly, it is not forced, not sensitive, and absolutely not plagiarized.
The success of the "falling off the mountain" clip does not only lie in the number of views. Netizens even created a series of humorous comments revolving around the actor's fall: "Peter's fall makes people miss him, but Lam's fall makes people miss him... painfully!", "The Face ID on Lam's phone probably refused to recognize him!". This spread shows that the video is not only humorous, but also touches the psychology of the online community where people like intimacy, self-deprecation and difference. Le Duong Bao Lam dares to be "unusual and ugly", dares to throw himself into the world and most importantly, dares to turn himself into a topic for the audience to discuss and remember.
Not only following trends for fun, Lam's videos also show that he always tries to put his personal story into the flow of hot content. Here there is not only laughter, but also a unique identity, which is extremely important to survive in the digital entertainment market that is currently saturated with easy content.
Lam's success is a reminder that creativity is not about doing something cool, but about making the ordinary unforgettable. His fall was not just a physical fall, but a leap in terms of personal branding on social media. Few people know that to have an 11-second clip, Le Duong Bao Lam may have to film dozens of times, choose the setting, watch the camera angle and direct each fall himself. This is no longer "playing for fun", but a serious job with high standards that makes him different in a sea of people following the current trend.
It can be said that Le Duong Bao Lam is a typical example of the 4.0 artist model - someone who has both stage acting skills and knows how to use social media as a new stage. He is not afraid to be silly, but is extremely sober when building a content strategy. And this has helped him survive and shine in an increasingly short-term and volatile entertainment world.
Trends are just catalysts, the artist is the one who decides. And for Le Duong Bao Lam, every fall is a step forward â forward in terms of brand, forward in recognition, and forward in the hearts of the audience. In a world where anyone can become a 10-second star, Lam chooses to be the one who makes those 10 seconds truly memorable.
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