IVE failed comeback, kpop was disappointed, 1 member was exaggerated

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Jang Wonyoung , a member of girl group IVE , once again became the center of controversy on social media after her performance on the Coupang Play Series Halftime Show.
Specifically, on July 30, IVE performed at the halftime of the Coupang Play Series event. Coupang Play invites a famous European football team to Korea, then arranges a confrontation with a K-League 1 team or another European club.
At the event, Jang Won Young wore a short, tight blue dress with denim shorts underneath. The singer also tried playing soccer in front of the audience and players. Afterwards, images and videos of Jang Won Young's appearance at the event immediately spread on social media, causing controversy.
The audience criticized IVE's stylist for letting Jang Won Young wear such a sexy outfit, especially when she had to play soccer. There were many moments when Jang Won Young clearly showed her embarrassment and discomfort.
A large number of Wonyoung's Chinese fans have written to her management company Starship Entertainment, asking for "better treatment" for the female idol. The letter calls on the company to reconsider Wonyoung's fashion style, saying that the sexy image she is portraying is not suitable for her young age and her pure, natural personality. They emphasized: "We hope that she will not be hurt, not become a marketing tool, but live as her true self, who is always loved, protected and respected."
The letter quickly attracted strong attention on social media, especially when some fans questioned the level of autonomy in choosing the performance costumes of IVE members. According to some unconfirmed sources, after the controversial performance, IVE members themselves asked the stylist to allow them to choose costumes that better suited their personalities. However, this was still not enough to quell fans' skepticism.
While some fans defended Wonyoung and asked the company to respect her personality and preferences, the Korean online community had mixed reactions. On the forum, many netizens said that international fans had "gone too far" and interfered too much with their idol's personal rights.
"Wasn't the change of outfit what she asked for?", one commenter wrote. Another expressed outrage: "It's ridiculous that the fan community denies the personal style of the idol they love."
Many users of social network X (Twitter) also expressed their opposition to the collective letter, saying that Wonyoung, at the age of 20, has the right to wear whatever she feels comfortable with.
In addition to the controversy, some neutral fans also tried to look at the issue from multiple perspectives. One fan shared: "Wonyoung once said that she prefers wearing long dresses rather than pants or short skirts. Maybe she asked the stylist to adjust the sweater into a dress because she felt more comfortable. If she feels okay with it, that's all that matters."
Starship Entertainment has yet to make any official statement regarding the controversy. However, the incident raises many big questions about the line between the autonomy of young artists and the pressure of public image, especially in the Korean entertainment industry, where idols are often constrained by expectations of appearance and style.
Jang Wonyoung is one of the most prominent female idols in Kpop today, with a huge fan base across Asia. Since her debut, she has always shown a confident, professional image and is constantly reinventing herself. Although her fashion style has become more mature, whether this is a personal choice or the result of her company's image strategy is still an open question.
This controversy once again shows the struggle between the artist's ego and the public's expectations, especially when the artist is young like Wonyoung. While some fans call for her protection from being "exploited", others assert that Wonyoung, an independent and mature artist, is the one who deserves to make the final choice for her own image.
Jang Wonyoung caused chaos at the airport, controversial for holding her nose while standing next to a fan: So tactless! Keng17:00:17 24/07/2025Jang Wonyoung is one of the most prominent beauties of Kpop today. With an impressive height of 1m73, perfect body proportions and a doll-like face, the female idol is considered a Kpop princess.
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