Unique: Buying a house on livestream, people applied the code to reduce from 11 billion to 7.2 billion

It seems that at the present time, there is nothing that we cannot sell via livestream. Even the houses can be closed quickly without having to go to the place to inspect.

The form of buying and selling goods online via livestream is now too popular. Almost anything can be sold via livestream, including extremely difficult items like real estate.

In China, selling homes via livestream has even become a profitable industry, expanding the real estate market in recent years. For them, "closing" a house sale via livestream is not feasible. Recently, a famous KOL in China attracted attention when he sold a house at a huge discount during a live broadcast.

It is known that this house is located in Tan Giang district, Hangzhou city, Zhejiang province, has a construction area of 159.8 square meters, original price is 3,321 million Yuan (about 11.6 billion VND), after When discounted, it was listed at 2.0523 million Yuan (about 7.2 billion VND), an extremely cheap price compared to the general market.

In fact, selling homes via live streaming has been practiced in the industry and major e-commerce platforms for a long time. For China, this is a good way to expand the customer base in the technological age of people watching livestreams. For home buyers, compared to spending time and money running around to see real estate in person, watching livestreams can help them generally understand the location, area and surrounding facilities of many real estate properties. movables. Of course, the percentage of viewers who dare to "close orders" to buy a house via livestream is much smaller than other normal items, but not as small as many people imagine.

According to information from Chinese media, total real estate transaction revenue has reached 3.91 billion Yuan (more than 13 trillion VND), with total sales of 2,680 units, promoting more than 690 transactions in China. 48 cities.

In fact, the origin of selling houses via livestream started from the Covid-19 epidemic, when no one was allowed to leave the house and the real estate market had to find a way to save itself. In April 2021, the house sale livestream series of Dong Dai Vi - a famous actor in China - became famous because it made people both excited and strange. But the effect is real. He once sold 38 houses at preferential prices in 1 second.

Obviously, housing is different from other common goods. Buying a home is a consumer activity that requires careful decision-making through comparing and checking information multiple times. People cannot decide to finalize an order in a few seconds like when buying a handbag or a mop. In addition, buying and selling a house also includes signing a house sale contract, signing and submitting online documents, paying taxes and fees, delivering property and registering property rights,... which is very complicated.

For the above reasons, most real estate brokers do not choose to use the method of posting links for a few seconds and then forcing viewers to close the deal right away. Instead, they will combine both online and offline advantages. Viewers of the livestream or video will be able to visit actual images of real estate, explain the housing situation, impart real estate knowledge, conduct market analysis,...

Livestreaming home sales has advantages that traditional real estate buying and selling cannot match, but it requires real estate brokers to demonstrate stronger professionalism and a higher sense of responsibility.

But this market really has a foothold and is even being heavily invested in. From 2023, Douyin (Chinese version of TikTok) - the most powerful company in China - has started planning for it. Douyin Real Estate plans to launch real estate sales via livestream in 50 cities by 2024 and introduce more than 100 partners nationwide.

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