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After announcing the unilateral termination of NewJeans' contract on the night of November 28, ADOR responded by filing a lawsuit with the Seoul Central District Court on December 3 to determine the legality of the exclusive contract with the group.

In the press release, the company ADOR shared that this legal decision is not what they want, but the only option to protect the exclusive contract and maintain stability in the K-pop industry.

The company affirmed: "We announce this news with a heavy heart, but this is a necessary step to confirm to all parties involved that the exclusive contract between the company and the artist will not be terminated based solely on the request of one party."

The tension between ADOR and NewJeans stems not only from this incident, but also from internal disagreements and disputes, especially complaints of workplace harassment by member Hanni. In order to protect the fairness and rights of both artists and the company, ADOR affirmed that they are still eager to continue to cooperate and resolve any misunderstandings peacefully.

One of the important points that ADOR emphasizes is the absolute trust between the company and the artist, which is an important factor in the strong development of K-pop. According to ADOR, the industry has achieved success not only because of artist talent, but also because of long-term investments from management companies. Breaking this long-standing partnership could be damaging not only for the artist but also for the K-pop industry as a whole.

"We are concerned that if the contract is not honored, all the company's efforts and investments will become meaningless," ADOR emphasized in its statement.

The current situation not only makes the K-pop community worried about the future of NewJeans, but also raises concerns that the group may face the risk of disbanding. If the dispute is not resolved, the fact that the group no longer maintains a relationship with the company could seriously affect NewJeans' image and operations in the future.

Despite ADOR's efforts to communicate and mediate, so far, the NewJeans team has not provided an official response. The fans of the 5 female idols, although dissatisfied with the current situation, still hope that they will find a suitable solution with ADOR, so as not to damage the public's trust and love.

This incident is not only a contract dispute between ADOR and NewJeans, but also a bigger problem for the entertainment industry in the land of kimchi. The Korean Management Association has issued an official letter opposing NewJeans' request to terminate the contract, calling on the two sides to sit down to reconcile. The relationship between the company and artists in K-pop has always been associated with long-term cooperation and commitment from both sides. Breaking this principle could have a negative impact on the industry, not only in South Korea but also globally.

For now, the court will decide the fate of the contract between ADOR and NewJeans. If the court ruling confirms that the exclusive contract is still in effect, NewJeans will have to continue to cooperate with its management company. Conversely, if the verdict is in favor of the five girls, ADOR will face a not-so-bright future.

The future of NewJeans, one of the most popular girl groups in K-pop today, is still a big question mark. Fans and the public are eagerly waiting for the next decision from the court, and hope that the group and the company will find a reasonable solution, avoiding the dissolution of the group causing regret to millions of loved ones.

NewJeans in trouble because of a ban, forced to the brink of 'disintegration' by ADOR? Kim Oanh14:32:09 16/01/2025ADOR (under HYBE) announced that it has filed an injunction application at the Seoul Central District Court (South Korea) to prevent NewJeans members from signing independent advertising contracts, while asserting the company's management rights.