CEO Mai Kieu Lien - The person who put the Vietnamese dairy brand on the world map

Having been with Vinamilk and the Vietnamese dairy industry for nearly 45 years, it can be said that Ms. Mai Kieu Lien not only left a strong mark as a talented female leader in the market but also an inspirational image. of Vietnamese women in the doi moi period.

Ms. Mai Kieu Lien (born September 1, 1953) is a Vietnamese businesswoman, current position as General Director of Vietnam Dairy Products Joint Stock Company (Vinamilk). She was a member of the Central Committee of the Communist Party of Vietnam, term VIII.

From "Vietnamese milk dream"

When asked about Vinamilk, Ms. Mai Kieu Lien many times proudly shared, "Not only me personally, but also all Vinamilk employees are always proud of the one thing that we have had a Vietnamese dairy brand and are not inferior to anything. Secondly, Vinamilk has also built a dairy farming system that has been a dream for decades, because, if you can control raw materials, you will be able to produce your own production. , thereby being independent in price and everything.A third thing to be proud of is that Vinamilk dairy products have been present in more than 56 countries and territories around the world, this is also the dream that we have achieved. Fourthly, we are proud that in the past, Vietnam made milk entirely manually, but now there are many automated factories, proud that we can take care of Vietnamese children with Vietnamese products. ...".

Born in 1953 in France, Ms. Mai Kieu Lien graduated from University in Moscow (Russia) majoring in dairy processing. From her father's advice with the perception that milk is the key to recovering the health of Vietnamese people after the war, especially for children, she devoted her determination and enthusiasm to pursue her goals of study and education. efforts to build Vietnam's dairy industry. And later, that enthusiasm turned into a strong motivation, in the nearly 45-year journey with Vinamilk, to realize the "Vietnamese milk dream", contributing to the formation and development of a generation of children. Vietnam rises high.

Bringing Vietnamese dairy enterprises to the 36th position in the 50 largest dairy companies in the world after more than 4 decades of operation, one of the wisest decisions of Ms. Mai Kieu Lien was her proactive thinking. Specifically, it is to focus on investing in the development of raw material areas for domestic dairy cows from a very early age.

Vinamilk General Director Mai Kieu Lien once shared: "We have a dairy farming system, that is the most important. This will help us to be self-sufficient in raw materials and to be independent in everything, to be independent in price. Say no. If there were no material areas, perhaps there would be no Vinamilk today."

In 1991, Vinamilk concretized this goal when proactively producing raw materials by building a domestic raw material area and the "milk revolution", also known as the "white revolution" was born.

Maintaining the strategy of developing raw cows continuously for many years, Vinamilk now owns 13 farms of international standard size, the total herd of dairy cows is more than 160,000 cows, helping to supply more than 160,000 cows. over 1 million liters of raw milk/day. Thanks to bold investment and application of advanced technology, now the productivity and quality of milk of Vinamilk dairy cows are growing well, and the breeding technology has approached the developed countries in the world.

It can be proudly said that the highest standards and the most modern technology of the dairy industry in the world can be found in Vinamilk's farm system. That is partly thanks to the vision and strategy of the talented female captain, Mai Kieu Lien.

Elevating the Vietnamese brand on the world dairy map

Vietnam is a country with export potential, but in the dairy industry, Vinamilk has been a "pioneer" since 1997 with the first market being Iraq with its first product, Dielac, through the form of "Exchange oil for food".

Talking about the first batch of Vietnamese milk exported to the world market, Ms. Mai Kieu Lien recalled: "At that time, no one thought that Vietnam could export infant formula because it had to be imported before. Vinamilk has passed the strict quality inspection of your country, some criteria are even more difficult than international standards. , Vinamilk has signed large export contracts to this market".

From the first strategic steps, up to now, Vinamilk's products have been present on the store shelves of 56 countries and territories, of which the Middle East has become the main market, contributing more than 75% to the market. total revenue comes from Vinamilk's export business. Vinamilk's total export revenue since 1997 has reached more than 2.5 billion USD.

Ms. Mai Kieu Lien shared that her motto for decades has always been to "walk on two legs". The domestic leg is solid, meeting the needs of the people, then considering exporting to foreign countries. Therefore, in addition to continuously investing, improving and bringing many international quality products to domestic consumers, Vinamilk has always focused on promoting export and international business.

Her assertiveness as well as strategic vision have helped her guide Vinamilk to overcome many "turbulences" during the past 45 years so that up to now, not only is the number 1 in Vietnam, but this "national" dairy brand has been present. in more than 56 countries and territories in a memorable and proud journey.

"Lifetime Achievement" - Value for community and country

With a strategic vision, dedication and enthusiasm for Vinamilk as well as the development of Vietnam's dairy industry, in 2018, Ms. Mai Kieu Lien was the first Vietnamese woman to be honored with the award by Forbes Vietnam. Lifetime Achievement" with the mark of "innovative thinking, the ability to plan the right strategy, build corporate culture, engage employees to dedicate themselves to the common goal of developing the company" .

Previously, Ms. Mai Kieu Lien was the only Vietnamese businesswoman who was present in a row from 2012-2015 in the list of 50 most powerful businesswomen in Asia voted by Forbes and was awarded the Nikkei Asia Prize of the Forbes magazine. Nikkei Inc. Besides, Ms. Mai Kieu Lien is also one of the 50 most influential women in Vietnam voted by Forbes Vietnam.

12 years in a row as a national brand, the only representative of ASEAN in the Top 10 most valuable dairy brands in the world with a valuation of 2.4 billion USD are the results that Vinamilk has achieved. That has proved not only the growth of a business but also the position of brands representing the country that have been constantly nurtured and the role of "female general" Mai Kieu Lien, the woman who creates Building, inspiring is undeniable.

In addition to the imprints in the development of Vinamilk in the market, Ms. Mai Kieu Lien is also known as the person who "infuses fire" from her own values of life and responsibility into Vinamilk's community-oriented activities. .

Sticking with the dairy industry from a good purpose and foresight, her decisions as well as all Vinamilk's activities always revolve around how to bring to the community the most beneficial nutritional products for health. , how to help Vietnamese children develop comprehensively both physically and intellectually. A series of community-oriented programs, especially for children, have been implemented by Vinamilk for many years, such as the Vietnam Rising Milk Fund Program with a 14-year journey, the School Milk Program, which has been implemented for 15 years, to bring children to the world. benefit millions of Vietnamese children.

During her 45 years of accompanying Vinamilk, Ms. Mai Kieu Lien has created not only a strong dairy company recognized at home and abroad, but also a community-oriented enterprise, bringing many sustainable values. sustainable for the people and the country and constantly conquering new heights.

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