Will BTS bring "terrible goods" to the 2022 World Cup in Qatar?

Through a partnership with Korea's leading car brand, "global group" BTS was given the opportunity to prepare songs for the 2022 World Cup held in Qatar. The song is expected to be released in the second half of 2022.

On the occasion of the 9th debut anniversary, HYBE announced the new journey of BTS. Accordingly, the group will focus on individual activities instead of group activities. However, the compilation album "PROOF" is not the only music product of BTS in 2022.

Known as the ambassador of a leading Korean car brand, BTS continuously participates in environmental projects ahead of the 2022 FIFA World Cup. Accordingly, this brand's "goal of the century" is a global sustainability campaign focused on uniting people through the love of football and planet Earth.

One of BTS' upcoming projects is a new musical collaboration associated with the FIFA World Cup event. The song is expected to be released in the second half of 2022.

Previously, on June 10, Korean ambassador - Lee Joon Ho revealed that BTS will perform in Doha (Qatar) at the 2022 World Cup. This is part of the embassy's plan. to promote Korean culture.

Not only that, on July 9, 2018, the World Football Federation (FIFA) called for a public vote on the songs that will be played in the matches at the 2018 World Cup.

With nearly 5 million votes on social networking platforms, 4 winning songs include We Will Rock You (Queen Will Rock), Fake Love (BTS), Thunder (Imagine Dragons) and Power of (EXO).

Notably, the presence of 2 songs from the land of kimchi has contributed to affirming the level of influence of Korean culture. Both hits also competed fiercely on public voting portals.

It can be said that the success of the BTS group has contributed to the promotion of culture and paved the way for Korean stars to conquer Hollywood. In the following years, Korean culture is predicted to continue to develop further. This is the way for Korean stars to conquer Hollywood.

K-pop was previously considered by the West and the US to be a strange and difficult genre to listen to. But over the past decade, K-pop has emerged as a serious competitor in the American music market.

Korean groups constantly break YouTube records and appear on popular shows like "The Tonight Show" or "Good Morning America". In particular, the two most outstanding representatives for the development of Korean music are BTS and Blackpink.

At the moment, both are considered the most famous groups in the world. BTS even won Billboard's music award, owning a record of achievements close to Selena Gomez, Ariana Grande or Shawn Mendes.

Along with BTS and Blackpink, other groups like NCT, TXT, Seventeen, Twice, aespa... are also shifting their activities to the international music market. Many K-pop idols started to carry out promotional activities in the US.

Thanks to the affirmation of music, many Korean stars gradually become symbols of beauty and fashion. Western and American consumers increasingly prefer products from Korea. In particular, luxury brands in the world such as Channel, Dior, Gucci, Louis Vuitton, YSL... also choose Korean music stars as ambassadors and representatives.

Besides music, movies, fashion, makeup style in Korea is also famous and asserted its position in the world.

Through cinema and music, Korea's potential for cultural exports has increased dramatically. This also contributes to the growth of kimchi tourism industry when international tourists are more and more interested. Korea views this as a tool to enhance the national reputation.

Specifically, in recent years, Korean-produced film and television works have received great attention from international audiences. The best can be mentioned " Parasite" (Parasite) - a psychological drama, horror and dark comedy.

After being released in theaters, director Bong Joon Ho's "Parasite" broke box office records, becoming the first non-English-language work to win the best picture award in Oscar history.

Not only that, the film also brought home three Oscars in the categories of Best Director, Best Screenplay and Best International Film. The victory of "Parasite" has contributed significantly to bringing Asian culture, especially Korean, to the world.

But in fact, this is just one of the works that have contributed to spreading Korean culture to the West and America. Earlier in 2016, "Train to Busan" premiered at the Cannes Film Festival and received much praise and a series of awards.

And most recently, the movie "Squid Game" produced by Netflix has become a global phenomenon. The main cast is also thanks to that "upcoming", famous names around the world and received many invitations to act from Hollywood. The success of "Squid Game" has made the American film world pay attention to Korean actors.

In 2022, many Korean stars received invitations to appear in a number of Hollywood films such as Jennie (Blackpink) playing "The Idol", Park Seo Joon participating in "Captain Marvel", Jung Ho Yeon appearing in the audio video. Music "Out of Time" by The Weeknd and received a role in "The Governesses", Lee Jung Jae signed with American Creative Artists Agency...

Not only that, the fact that actress Youn Yuh Jung - the first Korean to win the Oscar for Best Supporting Actress category also contributes significantly to affirming the acting skills of Korean stars. She was also honored as one of the 100 most influential people in 2021.

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