What's so special about Blackpink's comeback song that YG has invested in the most money ever?

Hoàng PhúcJul 28, 2022 at 09:23

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The globally famous girl group BlackPink will soon return to the Kpop race with the epic MV titled " Ready For Love". What's so special about this product that YG accepts to spend the most money ever?

Not long ago, a representative of YG Entertainment revealed that the 4-member girl group is currently in the final stages of recording a new album. Blackpink will start filming their music video in July and make a comeback as soon as possible.

What's so special about Blackpink's comeback song that YG has invested in the most money ever? - Photo 1

This will mark Blackpink's first comeback in nearly 2 years, since the group released their first studio album titled The Album in 2020 along with the title song "How You Like That" and the collaboration song. special Ice Cream with Selena Gomez.

Recently, Blackpink and "PlayerUnknown's Battlegrounds Mobile" (PUBG Mobile) officially announced the plan to release the music video for the group's new song "Ready For Love". The new song was partially teased at a concert using AI technology in the game "The Virtual" this past weekend.

What's so special about Blackpink's comeback song that YG has invested in the most money ever? - Photo 2

Accordingly, the music video for "Ready For Love" will be released on July 29 at 1 a.m. KST (23 a.m. Vietnam time). This information was quickly interested and widely shared by Blackpink fans.

This is a rare product of Blackpink with a full lineup of 4 members in the past 2 years, and also the first time they have collaborated with a game company, applying technology to their MVs.

The representative of YG Entertainment previously had winged words for "Ready For Love": "It's a charming pop song with a wonderful chorus, interspersed with smooth piano accompaniment. The song conveys a message. message of determination, not giving up".

What's so special about Blackpink's comeback song that YG has invested in the most money ever? - Photo 3

YG added, "This is the MV with the highest production cost ever. The whole process of filming the MV is going smoothly because it was made according to a well-prepared plan."

In the song at the virtual event "The Virtual", Blackpink performed this new song with an impressive voice and vibrant melody. Fans expect "Ready For Love" to become Blackpink's next hit, once again putting the group's name on the big charts of both Korea and internationally.

It can be said that BLACKPINK is the most influential group in K-pop. However, many times the group was overlooked by Korean media agencies and treated poorly, making fans extremely angry. In particular, YG Entertainment did not even speak up to protect the 4 female idols.

What's so special about Blackpink's comeback song that YG has invested in the most money ever? - Photo 4

Recently, Rolling Stone Korea has caused a lot of controversy for using unattractive words with the two BLACKPINK members. Accordingly, the eldest sister Jisoo was described by the reporter of this newspaper as the least talented in the group. While the youngest Lisa is also overlooked with a series of discriminatory words. To the outrage of fans, Rolling Stone Korea apologized.

"We have listened, read, and considered all comments and comments related to the recent BLACKPINK article. We admit that we used inappropriate words and context leading to it. This misunderstanding. A newly edited and supplemented article will be re-published in the second edition of the print edition next week. The corrected article will also be available on the official website. We sincerely apologize. Sorry to the artists for causing this trouble. We ask for your patience. Thank you," Rolling Stone Korea posted.

This is not the first time BLACKPINK has been overlooked by the Korean media. Previously, at the 2017 Mnet Asian Music Awards, the station had blushed the group in the list of nominations for the best girl group. In Korean culture, this action carries the connotation of bad luck and misfortune. Therefore, the fans have asked Mnet to apologize, but so far the station has remained silent.

What's so special about Blackpink's comeback song that YG has invested in the most money ever? - Photo 5

In 2019, fans were shaken by the news that Jennie (BLACKPINK) was dating Kai (EXO). However, the couple quickly broke up. At the 2019 Gaon Chart Music Awards, Jennie responded to Dispatch with the Solo stage, making the fans happy. However, the "couple hunter" still follows the female idol until 2022 to uncover the news that she is dating G-Dragon (BIGBANG). To this day, this matter is still a mystery because no one has commented on it.

Another time, BLACKPINK was also called a "disgrace of the Hallyu wave" by a Korean newspaper. Accordingly, the Sports World site quoted an overseas Korean as saying, "This is really a disgrace to Hallyu. It seems that their management company also has problems. Even in Singapore, where Hallyu is extremely popular. people's reactions are so cold not enough songs to fill the concert".

What's so special about Blackpink's comeback song that YG has invested in the most money ever? - Photo 6

In October 2021, Lisa and Jennie were entangled in the uncharacteristic noise of a Thai news site, Thai Enquirer. Accordingly, this media unit reported that the youngest BLACKPINK did not attend Bvlgari's show at Paris Fashion Week and asked YG Entertainment to let the female idol do her job. However, the article reminded Jennie with discriminatory words. The editor of the Enquirer even challenged fans when asked to apologize.

What's so special about Blackpink's comeback song that YG has invested in the most money ever? - Photo 7

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