Blackpink did something special by YG in the comeback MV, determined to "beat" SNSD seniors?

YG Entertainment confirmed that Blackpink has filmed a new MV (return MV), which is the biggest budget product ever that the company has invested in. The product will be released at the same time as the comeback of SNSD seniors.

On July 26, YG Entertainment confirmed with Korean media about Blackpink's new product. The company representative said, "Blackpink members are currently in the process of filming the MV for the comeback song."

According to information shared by YG Entertainment, this is the music video with the largest production cost the company has ever spent. Implementation is going smoothly thanks to detailed planning and organized, orderly preparation.

Previously, the management company revealed that Blackpink plans to return in August of this year after a long hiatus.

K-pop's top group kicks off a series of music release projects in the second half of 2022. Besides, the group is also expected to conduct a world tour.

Sharing with the media, YG Entertainment said, "Blackpink is preparing music products with the group's colors. Blackpink will also conduct the largest world tour in the history of a g.irl group. Kpop later this year...".

After nearly 2 years since the release of the song "Lovesick Girls", Blackpink has only focused on individual activities related to fashion and advertising. Although the group has not released music products, the group's reputation and attractiveness have always been maintained in Korea and internationally.

Therefore, as soon as the management company announced the 4 girls' activity plans, information related to Blackpink became a topic of interest to the Korean audience. This August, the group will return with a music video on the occasion of their 6th anniversary.

After this information was posted, many people think that YG is "burning money" for Blackpink to defeat SNSD seniors. Because 1 day before, SM's pet chicken also officially announced the date and details for his comeback. To celebrate the 15th anniversary of their debut, the group SNSD will return with full members with the album " Forever 1". The new album will contain 10 songs.

The audience predicts that this will be a fierce "war" because both SNSD and Blackpink are considered the "legendary" g.irl groups of their generation.

According to Allkpop, SNSD is currently the only 2nd generation g.irl group that still retains a strong attraction even though 3/8 members have ended their contracts with the management company.

Entering the 3rd generation, the development of popular art culture is associated with information technology. Kpop now has global coverage, even enough potential and a large audience to compete with the world's top US-UK artists.

Going with the new era, Blackpink is a group that owns massive resources and "reclaims" markets that their seniors have not yet set foot in.

The YG g.irl group "pocketed" a series of remarkable achievements such as: 6 MVs with over 1 billion views; is the brand ambassador of Celine, Dior, YSL, Chanel; had the best-selling album of all time on Gaon (Korea's country music chart), setting a concert sales record; First group to perform at Coachella...

Blackpink's success is undeniable. However, Korean music lovers still have to confirm that no one can compare Blackpink with SNSD.

Unlike Blackpink, SNSD debuted at a time when technology was not yet developed, and it was also the period when b.oy groups dominated Kpop. However, the girls are not inferior to their male counterparts in terms of achievements or popularity.

SNSD is also the creator of many new "terms" for idol groups: Member Yuri is the first female idol to have a personal fancam, Yoona defines the "center" position, "visual" ", the trio of Seo Hyun - Yuri - Yoona formed the famous "visual triangle" in showbiz...

Going back to 15 years ago, the fan culture was not developed, the Internet was not widely covered. Fans of the group, especially foreign fans, don't have many ways to connect with their idols.

Idol culture, the psychological characteristics of the public, the status of K-pop, the development direction of the management companies... create gaps and differences between generations of idols.

SNSD has become a part of youth, a youth of thousands of 9X generation audience. "Girls of the era" is a name that is always associated with talented girls - the owners of the hit series "Gee", "Oh!", "The Boys", "Tell me your wish"...

Born in the years of Korean culture's transformation, SNSD is the witness and origin of the development of Kpop, especially the g.irl group later.

No matter how much Blackpink develops, it cannot be compared with SNSD's opening and flourishing.

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